Fourth Quarter and Full Year 2021 Webcast and Conference Call DetailsTwitter will host a conference call today, Thursday, February 10, 2022, at 5am Pacific Time (8am Eastern Time) to discuss financial results for the fourth quarter and full fiscal year of 2021. The company will be following the conversation about the earnings announcement on Twitter. To have your questions considered during the Q&A, Tweet your question to @TwitterIR using $TWTR. To listen to a live audio webcast, please visit the company's Investor Relations page at investor.twitterinc.com. Twitter has used, and intends to continue to use, its Investor Relations website and the Twitter accounts of @paraga, @nedsegal, @Twitter, and @TwitterIR as means of disclosing material nonpublic information and for complying with its disclosure obligations under Regulation FD.

A Note About Metrics Twitter defines monetizable daily active usage or users (mDAU) as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com, Twitter applications that are able to show ads, or paid Twitter products, including subscriptions. We updated our mDAU definition in the fourth quarter of 2021 to also include "paid Twitter products, including subscriptions", so this key metric continues to accurately reflect our audience as our products evolve. This change had no material impact on the number of mDAU reported in the fourth quarter of 2021, and is unlikely to do so in the near future. This change is effective for the fourth quarter of 2021 and for future periods, and it did not affect prior periods. Average mDAU for a period represents the number of mDAU on each day of such period divided by the number of days for such period. Changes in mDAU are a measure of changes in the size of our daily logged in or otherwise authenticated active total accounts. To calculate the year-over-year change in mDAU, we subtract the average mDAU for the three months ended in the previous year from the average mDAU for the same three months ended in the current year and divide the result by the average mDAU for the three months ended in the previous year. Additionally, our calculation of mDAU is not based on any standardized industry methodology and is not necessarily calculated in the same manner or comparable to similarly titled measures presented by other companies. Similarly, our measures of mDAU growth and engagement may differ from estimates published by third parties or from similarly titled metrics of our competitors due to differences in methodology.


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Suzanne Vranica: Musk went to Twitter and he basically tried to justify what was happening at the companies, and he tweeted out regarding Twitter's reduction in workforce, "Unfortunately, there was no choice when the company is losing over $4 million a day." What he was trying to let people understand was, look, the reason we're doing this is because the company is losing money and he had to right size the company's workforce.

So you have been building your presence and gained a moderate following. And yet, you find that you are losing Twitter followers, or those that follow you quickly unfollow shortly afterwards. Why?

Owen, Laura Hazard. "11 (and counting) things journalism loses if Elon Musk destroys Twitter." Nieman Journalism Lab. Last modified November 18, 2022. Accessed December 14, 2023. -twitter-hurts-journalism/.

Another handle called 'Not Jerome Powell' said, "If you're having a bad year cause you lost a lot of money in the market remember that Elon Musk has lost $200 billion and is still making jokes on twitter." Elon Musk replied to that tweet with an emoji of a man shrugging.

_twitter_Network.jpg 

Figure 1: An example of the Department of State Twitter network (#SecClinton, 11-28-2011)

This network maps the relationships among Twitter users who posted messages using the hashtag #SecClinton on 11-28-2012. Images are key Twitter users in the network, and the lines connecting them illustrate the relationships among users, namely retweets and mentions. The network illustrates the clusters, sub communities of interconnected users. On the left are users with which the State Department has direct relationships. In the center-bottom are the Middle East and North Africa clusters. Social mediators from the region are primarily non-formal, such as bloggers. On the top-center, the cluster is dominated by individuals and bloggers, primarily from the US. On the top-right is a cluster surrounding U.S. agencies around the world. The relationships across clusters illustrate mediated public relations.

Twitter, one of the much used and high ranking sites among other social networks has been helping several companies to get noticed amongst their target audience regarding visibility and brand recognition. Amidst many social media channels, Twitter has well-defined importance in the realm of online marketing. Being termed as the micro-blogging site, this platform reaches over 500 million people only with a few characters. Earlier there was 140 characters requirement to convey useful message, now it has been raised to 280 characters for more meaningful communication. Undoubtedly twitter has become the ideal platform to reach out to a large number of people with a minimal effort.

But unfortunately, things take a different turn when you face challenges like losing followers. The success of your business is completely depended on the reactions and feedback of your target audience. A sudden drop in Twitter followers eventually will make your brand get lost and be found nowhere. Your followers are your most essential resources. Whatever may be the reason you cannot afford to lose them.

As you understand the importance of twitter followers and also now you have a grasp on the reasons why you are losing twitter followers, we provide you some of the proven ways to get more twitter followers.

If you want to acquire more and more twitter followers, you can attract them with some exclusive discounts or gifts. Introduce the target audience to your promotional offers. You can utilize your Twitter handle to increase your sales.

Social video game players on PlayStation 4 (PS4) and PlayStation 5 (PS5) are losing X (formerly known as Twitter integration soon (via Wario64 on X). Sony announced the change in a notification that was sent to PlayStation gamers recently.

Papa Elon broke his silence Friday night on the mass layoffs that happened earlier in the day at Twitter, claiming he had no choice but to cut folks loose ... he says the social media service was losing over $4 million a day. ff782bc1db

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