The business started in September 2021 when her sister had unused beads. Out of boredom, she began making many accessories. In December, she gave one of her bracelets to a friend as a gift for her 18th birthday. Her friend suggested that she should start her own business, which inspired her to pursue the idea. Because of that encouragement, she officially launched the business on January 21, 2022. She chose this kind of business because she is a fan of cute things and enjoys sharing her aesthetic with others. She named the business Yorokobi Crafts because she wanted a unique name. “Yorokobi” means joy in Japanese, and she liked how it sounded and how it matched the aesthetic she wanted for her brand. She added “Crafts” because she has many hobbies and plans to sell different handmade products in the future, making the name a reflection of the things she creates.