Teaching
Teaching
New Media
Main Instructor (F2025)
This course will introduce you to the fields of advertising and public relations in new media. Topics covered include digital persuasion techniques, interactive media theory, new media planning and measurement, analytics, social media, and interactive design considerations.
Case Studies
Main Instructor (F2025)
Use of the case study method to scrutinize organizational events and problems to discover best practices and solutions, based on theory, principles and models related to public relations and advertising.
Transmedia Marketing
Main Instructor (S2025, F2024, S2024, F2023)
This course aims to help students understand the critical role of both traditional and new media in developing comprehensive strategic marketing plans. Through readings, discussions, and hands-on experience, students will explore not only traditional marketing but also marketing related to social issues and non-profit organizations. By applying this knowledge, they will conclude the course by crafting a complete strategic communication plan, focusing on the effective use of media in a semester-long project.
Research Methods in Advertising
Teaching Assistant & Section Leader, University of Illinois Urbana-Champaign (F2020, S2021, F2021)
Led weekly discussions on topics related to research methods in communication/advertising studies.
Ranked as a campus-wide excellent teacher in Spring 2021.
Crisis Communication and Social Media
in Public Relations Strategy course, University of Illinois Urbana-Champaign (F2019)
Research Methods in Communication Research
in Consumer Response course, University of Illinois Urbana-Champaign (F2019)
Digital Advertising
University of Illinois Urbana-Champaign (S2022)
Digital Media and Marketing
University of Illinois Urbana-Champaign (S2021)
Developed online MOOC course for iMBA class. Also engaged in course development, such as preparing class material and setting up reading lists for each class.
Public Relations Strategy
University of Illinois Urbana-Champaign (F2017 - S2019)