Research Interests
:: Research Area
Researches develop models for investment decision under uncertainty with economic analysis.Primary research interests include:
New Business model and Economic Analysis
Energy Policy, Smart Grid, Business and Operation model for Energy
Decision Making under Uncertainty
Operations Management and Corporate Finance with Real Option, Contract Theory
Robust Portfolio Optimization (Risk Management)
Revenue Management in E-Business (Maximization of Revenue in the E-business supply chain under competition)
:: Methodologies
Real Option, Robust Optimization, Optimal Control, Differential Variational Inequality, Deterministic and Stochastic Optimization, Game Theory, Monte Carlo Simulation
Publications
:: International Journal Articles
Yongma Moon, Joongseok Ahn, Wonchang Hur, Wooje Kim and Kwangsup Shin, 2021, “Economic Valuation of Vehicle-Grid Integration (VGI) in a Demand Response Application from Each Stakeholder’s Perspective”, Energies, 14(3) [LINK]
Yongma Moon, Mesut Baran, 2018, “Economic analysis of a residential PV system from the timing perspective: A real option model ”, Renewable Energy, 125, 783-795 [LINK]
Wonchang Hur, Yongma Moon, Kwangsup Shin, Wooje Kim, Suchul Nam, Kijun Park, 2015, “Economic Value of Li-ion Energy Storage System in Frequency Regulation Application from Utility Firm's Perspective in Korea”, Energies, 8(6), 5000-5017 [LINK]
Yongma Moon, 2014, “Optimal Time to Invest Energy Storage Ssytem under Uncertainty Conditions”, Energies, 7(4), 2701-2719 [LINK]
Yongma Moon and Tao Yao, 2013, “Investment Timing for a Dual Channel Supply Chain”, European Journal of Industrial Engineering, 7(2), 148-174 [LINK]
Yongma Moon, Tao Yao and Sungsoon Park, 2011, “Price Negotiation under Uncertainty”, International Journal of Production Economics, 134(2), 413-423 [LINK]
Yongma Moon and Changhyun Kwon, 2011 “Online Advertisement Service Pricing and An Option Contract”, Electronic Commerce Research and Applications, 10(1), 38-48 [LINK]
Yongma Moon and Tao Yao, 2011, “A Simple Robust Mean Absolute Deviation Model for Portfolio Optimization”, Computers and Operations Research, 38(9), 1251-1258 [LINK]
Yongma Moon, Tao Yao and Bin Jiang, 2010, “Outsourcing versus Joint Venture from Vendor’s Perspective under Price and Cost Uncertainty”, International Journal of Production Economics, 129(1), 23-31 [LINK]
Yongma Moon, Tao Yao, and Terry L. Friesz, 2010, “Dynamic Pricing and Inventory Policies: A Strategic Analysis of Dual Channel Supply Chain Design”, Service Science, 2(3), 196-215 [LINK]
Bin Jiang, Srinivas Talluri, Tao Yao, and Yongma Moon, 2010, “Breaking Winner's Curse in Outsourcing”, Decision Science, 41(3), 573-594 [LINK]
Yongma Moon, 2010, “Efforts and Efficiency in Partial Outsourcing under Market Uncertainty”, Computers and Industrial Engineering, 59(1), 24-31 [LINK]
Robert D. Weaver and Yongma Moon, “Managing Demand Uncertainty with Robust Pricing Strategies”, submitted to International Journal of Production Economics
Tao Yao, Susan Xu, Yongma Moon and Bin Jiang, “Outsourcing Contract Selection and Timing Decision under Cost Uncertainty”, prepared for Management Science
Yongma Moon and Robert D. Weaver, “Position of Substitutable Private Label over National Brand”, in preparation
:: Domestic Journal Articles
Yongma Moon, 2023, “Economic Analysis of Electricity Fees for a University Building with a PV System Considering Optimal ESS Operations”, Journal of Advanced Engineering and Technology, 16(2), 39-48 [LINK]
Yongma Moon, 2019, “Analysis of Investment Time for a Residential Photovoltaic Power System in China and Thailand Applying a Real Option Model and SAM data”, Journal of Society for e-Business Studies, 24(2), 125-141 [LINK]
Yongma Moon, 2019, “Analysis of Optimal Energy Storage System adoption Investment for Wind Power Energy Applying a Real Option Model ”, Korean Management Science Review, 36(1), 51-66 [LINK]
Yongma Moon, 2018, “Economic Valuation of Wind Power Energy under Profit Uncertainty : A Real Option Model”, Journal of the Korean Operations Research and Management Science Society, 43(3), 1-14 [LINK]
Juhyeon Kang and Yongma Moon, 2017, “An Operations Model for Home Energy Management System Considering an Energy Storage System and Consumer Utility in a Smart Grid”, Asia Pacific Journal of Information Systems, 27(2), 99-125 [LINK]
Wonchang Hur, Kwangsup Shin, Yongma Moon, Wooje Kim and Woohyun Hwang, 2015, “Simulation for Benefit-cost Analysis of Smart Grid Hub Project”, Journal of the Korea Society for Simulation, 24(4), 137-151 [LINK]
Kwangsup Shin, Yongma Moon, Wonchang Hur, and Wooje Kim, 2015, “Stakeholder Oriented Economical Efficiency Analysis on the Scenario to Implement Smart Transportation Services”, Journal of the Korea Society for Simulation, 24(1), 35-43 [LINK]
Yongma Moon, 2014, “Demand Response Real Time Pricing Model for Smart Grid Considering Consumer Behavior and Price Elasticity”, Journal of the Korean Operations Research and Management Science Society, 39(1), 49-67 [LINK]
Jeongyeon Kim, Jaehyung Ahn, Dongmin Shin, and Yongma Moon, 2012, “A Framework for Analyzing the Effectiveness of a Collaboration Support System for Small and Medium-sized Enterprises”, IE Interfaces, 25(1), 13-20 [LINK]
:: Conferences
Yongma Moon, Juhyeon Kang, "Operations of Energy Management System in a Smart Grid and Consumer Behavior", International Conference on Human Computing, Education and Information Management System, Sydney, Australia, March 27-28, 2015.
Kwansup Shin, Wonchang Hur, Wooje Kim and Yongma Moon, "A framework for business model generation and economic analysis of smart grid hub", International Conference on Energy and Environmental Protection, Guilin, China, April 20-21, 2013.
Tao Yao, Susan Xu, Yongma Moon and Bin Jiang, "SME Supply Chain Collaboration Innovation Using an Online Hub: Introduction of a Case in Korea", International Conference on Innovation & Management, Kitakushu, Japan, Nov. 30- Dec. 2, 2011.
Yongma Moon and Robert Weaver, "Robust Pricing Strategies for Perishable Products under Demand Uncertainty", Korea ORMS conference, Incheon, Korea, May 26-27, 2011.
Robert Weaver and Yongma Moon , "Pricing Perishables under Scenario-based Information", International European Forum on System Dynamics and Innovation in Food Networks, Innsbruck, Austria, Feb 14-18, 2011.
Tao Yao, Susan Xu, Yongma Moon and Bin Jiang, "Outsourcing Contract Selection and Timing Decision", POMS Annual meeting, Vancouver, Canada, May 7-10, 2010.
Tao Yao, Susan Xu, Yongma Moon and Bin Jiang, "Outsourcing Contract Selection and Timing Decision", INFORMS Annual meeting, San Diego, October 2009. (Invited)
Yongma Moon and Tao Yao, "When to start the internet business", INFORMS Annual meeting, San Diego, October 2009.
Yongma Moon and Tao Yao, "Outsourcing Contract Flexibility, Feasibility, and Selection from Vendor’s Perspective", Industrial Engineering Research Conference, Miami, May 2009.
Yongma Moon and Changhyun Kwon, "Online Advertisement Service Pricing and Option", Industrial Engineering Research Conference, Miami, May 2009.
Tao Yao, Yongma Moon, Bin Jiang, and Susan Xu, "Outsourcing Contract and Timing under Cost Uncertainty", Operations Research Doctoral Colloquium, Smeal Business School, The Pennsylvania State University, Nov 2008.
Yongma Moon, Tao Yao, and Bin Jiang, "Outsourcing Contract and Timing under Cost Uncertainty", INFORMS Annual meeting, Washington D.C., October 2008. (Invited)
Yongma Moon and Tao Yao, "A Simple Robust Mean Absolute Deviation Model for Portfolio Optimization", INFORMS Annual meeting, Washington D.C., October 2008.
Yongma Moon and Tao Yao, "Whimsical or Coherent Offers in Negotiation under Incomplete Information: A Real Option Approach", Industrial Engineering Research Conference, Vancouver, Canada, May 2008.
Yongma Moon and Tao Yao, "Real Option Analysis in an Acquisition with Optimal Investment Timing", INFORMS Annual meeting, Seattle, November 2007.
Li Qian, Yongma Moon David Ben-Aireh and Tao Yao, "Price Decision in the Supply Chain of One Product Family with Price-dependent Demand", IEEE/INFORMS Service Operations and Logistics and Informatics, Philadelphia, August 2007. (Session Chair)
Yongma Moon and Tao Yao, "Inefficiency of Dual Channel in E-business: Asymmetric Cost Structure and Customer Behavior", IEEE/INFORMS Service Operations and Logistics and Informatics, Philadelphia, August 2007. (Session Chair)
Changhyun Kwon, Terry Friesz, Yongma Moon, Tao Yao and Taeil Kim, "Valuation of Real Options by the Gradient Projection Method", Annual Real Options, California, June 2007.
Yongma Moon and Tao Yao, "Valuation of Dual Channel in E-business and Strategic Investment: A Real Option Approach", Joint Conference MSIE, Korea, May 2007.
Yongma Moon and Tao Yao, "Strategic Investment in E-business Dual Channel: A Real Option Approach", Canadian Operational Research Society, London, Canada, May 2007.
Yongma Moon and Tao Yao, "Strategic Investment in E-business Dual Channel: A Real Option Approach", Industry Day, The Pennsylvania State University, April 2007.
Terry Friesz, Yongma Moon and Tao Yao, "Dynamic Pricing and Inventory Control: Centralized and Decentralized Analysis of Dual-Channel Supply", INFORMS Annual Meeting, Pittsburg, November 2006. (Invited)
Yongma Moon and Tao Yao, "Revenue Management and Investment for the Internet Channel: Real Option Approach", INFORMS Annual Meeting, Pittsburg, November 2006. (Session Chair)
Terry L. Friesz, Yongma Moon and Tao Yao, "Dynamic Pricing and Inventory Policies: A Strategic Analysis of Dual Channel Supply Chain Design", 6th Annual INFORMS Revenue Management and Pricing, Columbia University, June 2006.
:: Thesis
Yongma Moon, "Essays on Investment Decisions under Uncertainty", Ph.D. Thesis at the Pennsylvania State University, 2010. (Advisor: Dr. Tao Yao)
Yongma Moon, "Option Prices under Stochastic Volatility Model using Volatility Index", M.S. Thesis at the Pennsylvania State University, 2005. (Advisor: Dr. Natarajan Gautam)
Yongma Moon, "Simulation on the expenses incurred according to a change in the rate of cars cutting in", B.S. Thesis at Seoul National University.
Ph.D. dissertation Committees
1. Dr. Tao Yao (Industrial Engineering, PSU)
2. Dr. Terry L. Friesz (Harold and Inge Marcus Chair of Industrial Engineering, PSU)
3. Dr. Jose A. Ventura (Industrial Engineering, PSU)
4. Dr. Charles Cao (Smeal Chair of Finance Dept. in Smeal Business School, PSU)
5. Dr. Robert D. Weaver (Industrial Engineering / Agricultural Economics, PSU)
Research Grants
:: National Research Foundation / University
Economic Analysis of ESS adoption for a PV installed building
Economic Valuation of Wind Power Energy under Uncertainty: A Real Option Analysis
Robust Demand Response for Real Time Pricing in Smart Grid
An operation strategy of home energy management system (HEMS) to maximize the efficiency of energy storage system and the utility of consumers in a smart grid
Smart pricing for smart grid network under electricity power demand uncertainty
Economic Valuation of Wind Power Energy under Uncertainty: A Real Option Analysis
:: Government / Research Institute
Economic Feasibility Study for ICT Security Cluster Development (KDI)
Economic Feasibility Study for Digital Twin Geospatial Information Platform (BDI)
Study for Revision of Appraisal Guideline in Information System Sector (KDI) [LINK]
Economic Feasibility Re-evaluation of Expanding the Retail and Distribution System 4.0 for KEPCO (KDI)
Economic Analysis of Korea Railroad Traffic Control Center Construction (KDI)
Economic Analysis of Korea Custom Service System (KDI)
EV-Grid Integration(VGI) and Control Technology Development and Wide Area V2G Field Demondstration (KETEP)
Economic Analysis of National Registry System for Supreme Court (KDI)
Economic Analysis of Enhancement Plan for Busan IT system (BDI)
Economic Analysis of ETRI Branch Expansion (KDI)
Survey of Best Practices and Policy Implications for Fostering New Industries based on Smart Grid Technologies (MOTIE)
Strategy for Smart Grid Expansion and Design for IMC (KSGA)
Economic feasibility of Smart Grid Expansion (KIET)
Performance Evaluation of Rechallenge Program for SMEs (SMBA)
Policies for Healthy Venture Ecosystem (SMBA/SBC)
Economic feasibility of University Resource Planning System (KDI)
i-Manufacturing: Manufacturing Process Innovation (KITECH)
:: Industry
Economic Analyses of Business Models for ESS from Utility Perspective (KEPCO)
The Study to Construct Infrastructures for Smart Grid Cities (KEPCO)