Hello! I am an Associate Professor in the School of Business Administration (SBA) at Ulsan National Institute of Science and Technology (UNIST; 울산과학기술원). I am also the Director of Center for Business Analytics. My research area is in information systems and business analytics. I received a Ph.D. in Information Studies and M.S. in Statistics from The University of Texas at Austin. I received a B.S. in Economics from Carnegie Mellon University. My research focuses on e-commerce, IT security and privacy, individual differences in IT use, IT marketing, IT management, and research methods. Here is my Google Scholar page.

I am always seeking highly-qualified Ph.D. students. Please email me if you are interested!