2024

Journalism is a powerful tool for shaping public opinion and fostering societal change. Over the years, I've been exposed to two distinct approaches within this field: developmental journalism and envelopmental journalism.

In this blog post, I will delve into the definitions, key differences, and impacts of these two forms of journalism. Reflecting on my journey and firsthand experiences, I will highlight how each approach has influenced my career and the communities I've worked with.

 Whether you're a fellow journalist, a media enthusiast, a student, or simply curious about the role of journalism in society, this blog will offer valuable insights into the dynamic world of developmental and envelopmental journalism.

Developmental vs envelopmental journalism

Developmental journalism promotes social and economic development by informing the public about important issues, policies, and programs. It focuses on solutions and progress, providing communities with information to make educated decisions, engage in development processes, and hold authorities responsible.

Our schools and universities teach developmental journalism. Still, there is another stigma that journalism students will never encounter in their schools: "envelopmental journalism."

While the term "envelopmental journalism" is not widely used or formally defined in journalistic literature, understanding it in this way can help distinguish it from developmental journalism.

The word “ENVELOPE” means something that encloses or wraps around, and when we use this from a journalism perspective, it defines those in the media industry who accept money. They are the ones who take cash or bribes to help a person or business look good.

Stories and experiences from the field

Since I finished college, I've been under the impression that everything I do as a journalist should advance society, starting with the lessons we learn in the classroom.

The story started when my old friend, a media practitioner, introduced me to a cable station that produces various shows. I became the head writer, and he was the news director. Then, a station manager came, claiming she was the best friend of one of the prominent names in the media industry.

Initially, everything seemed fine, but gradually, I noticed something amiss in my surroundings. One of our reporters was revealed to have had relationships with politicians, while another accepted bribes from politicians she interviewed.

Many scenarios gradually reveal themselves, from PR coverage to other dirty things or “under table” arrangements. Everything involved was money, and it became a company culture. Yes! A company culture that includes bullying.

It was a toxic environment. I know we had a small salary, but that was not enough reason to trade my dignity and the principles my mother taught me.

I assumed it was enough that I didn't accept any bribes or involve myself in a mistress thing, but little did I know that I would become the subject of bullying since I didn't hang out with them. I was so naive!

I was shocked that I was not allowed inside the building once because there was a memo saying that I had been terminated. But I didn't even receive a copy of that memo or notice. Because of this, I complained to labor, and I won, but it was a long process, so I was advised to mediate. I only got a month's salary, and that's what I started with.

Some of you will ask why I allowed the mediation. As much as I want to continue to fight for my rights, I chose my peace of mind, and yes, I prayed for them! I do believe in karma!

Moving forward from this traumatic experience, the next institution I worked with was one of the most visible and prominent in the Philippines.

Lessons learned

I’m into developmental journalism, trust me! I am. However, I learned that in the Philippines, company policy can be surprising even if you intend to do good through your writing. Regardless of your genuine intention to present news or information objectively, it ultimately depends on the company's policy.

Our experience will teach us the reality. If you find yourself involved in “envelopmental journalism,” please consider the following:

• Avoid those people and situations by distancing yourself, no matter what it takes. While most people were willing to accept the situation for the sake of money, I felt out of place because I tend to withdraw in such circumstances. Preserve your integrity by stepping back and not getting involved.

• Consider transferring to a different department or unit, or even resigning. Don’t stay in an environment like that. Remember, there are plenty of other companies. Avoid letting yourself get trapped in such a situation, which can corrupt your mind.

• Choose your friend wisely. My former friend who introduced me to that company was part of "envelopmental journalism." Initially, I thought it was fine if I didn't get involved in his activities, but I was wrong. After I was hired at the company, he turned out to be one of the people who bullied me, despite having made me his daughter's godmother before we became co-workers. I also remember having a best friend/coworker at that time, but she joined the group against me.

• Pray for those people; you may be surprised by the Lord's response. As I once did, you might have many questions, thinking that if you don't harm others, they won't harm you either. Unfortunately, that's not the reality of life. Even when you do good, people will always dislike you. You can't please everyone; it's just the way it is.

• Work in silence; let your success be your noise. Work diligently and quietly, focusing on your goals without seeking attention or validation. Let your achievements and success speak for themselves, demonstrating your capabilities and efforts. Ultimately, the results you produce will make the loudest statement, garnering the respect and recognition you deserve.

"It's like tomatoes mixed with undamaged ones will also rot."

God is good

Time is the ultimate truth teller. Fourteen years had passed, and in the most unexpected way, my old friend and the one I considered my best friend were met. I greeted them with no bitterness. I even recalled how my “best friend” cried and apologized for not standing up for me.

I have also met another former colleague from that toxic company. This guy, I may say was one of the most loyal followers of the station manager but despite being a loyalist, this guy was also a victim of backstabbing of the same group. What comes around, goes around!

I also learned that the station manager stole millions of pesos from a well-known politician, risking her life.

Indeed, God is good! He saved me from that type of toxic situation and those kinds of individuals. I wasn't just another victim; I was the first of many people they exploited to achieve their goals.

I believe more developmental journalists in the media sector are dedicated to their craft. By pursuing and disseminating the truth, these journalists contribute significantly to society.

They strive to uncover and expose corruption and social injustices, among others, hoping to prompt positive change.

I am hopeful that these dedicated media practitioners will continue their important work, shining a light on the issues that need attention and driving the betterment of our nation.

They will contribute to developing an informed and involved public via their perseverance and dedication, ultimately resulting in a more robust and equitable society.

Looking back on all this and seeing how everything has unfolded, I am grateful for the lessons learned and the strength gained.

Time truly reveals all truths and heals all wounds. As I move forward, I am more committed than ever to supporting and promoting the values of truth and justice, believing in the power of honest journalism to shape a better future for everyone. (Image: Adobe Firefly Generated)