Yeasha Sobhan
Yeasha Sobhan
Director of Bashundhara Group and Bashundhara Paper Mills Ltd.
Director of Bashundhara Group and Bashundhara Paper Mills Ltd.
Yeasha Sobhan occupies key leadership roles as a Director at both Bashundhara Group and Bashundhara Paper Mills Ltd., significantly contributing to the expansion and innovation of the company’s paper, tissue, and hygiene product lines. At Bashundhara Group, Bangladesh's most significant business conglomerate, she is a driving force behind the growth of one of its fastest-expanding segments. Her leadership has been pivotal in diversifying the group's product offerings and positioning the company at the forefront of the industry.
Her management style is defined by a deep commitment to diversity and inclusion, which she incorporates into every aspect of her leadership. Yeasha's approach is marked by resilience and empathy, strengthening her role as a decisive leader within the organization. Renowned for her excellent communication skills and emotional intelligence, she navigates complex challenges and is a dynamic industrial change-maker.
Yeasha has led the group’s move towards sustainable, eco-friendly paper-based products, overseeing marketing and business operations that have broadened its customer base and enhanced its revenue streams. Her strategic leadership in these areas is a testament to her comprehensive understanding of the market and ability to drive commercial success.
Recognized for her visionary leadership and strategic thinking, Yeasha was awarded the Bangladesh Women Leadership Excellence Award in 2018. This accolade honored her outstanding marketing and management skills, which are crucial for the success of consumer-facing industries.
Yeasha Sobhan exemplifies the attributes of an exceptional leader, adeptly facing and overcoming the challenges typically encountered by women in executive roles. Her driven, results-oriented mindset has been crucial to her numerous accomplishments, positioning her as a model for future women leaders.
Under her guidance, the Bashundhara toiletries brand has significantly penetrated various consumer goods markets, effectively challenging international brands with high-quality products at competitive prices. Furthermore, her leadership has enabled the group to extend its paper and tissue exports to 25 countries, thereby significantly boosting the country's GDP.
Yeasha Sobhan has adeptly responded to the rising demands for personal hygiene and paper products domestically and internationally. As Director, she manages the operations of three critical divisions: Bashundhara Tissue, Bashundhara Hygiene Products, and Bashundhara Paper. Each division is celebrated for producing top-quality products that have become household staples in Bangladesh. Her strategic foresight ensures that the company meets its production and sales goals and continually pushes the envelope regarding operational efficiency.
Her role is pivotal in the success of Toggi Real Estate and Construction Limited and The Food Hall. At Toggi, she spearheads the development of residential, commercial, and mixed-use properties, emphasizing sustainability and innovation. This leadership has helped Toggi become a significant player in the real estate market. At The Food Hall, she has transformed the culinary landscape, offering premium dining experiences highlighting her commitment to quality and customer satisfaction.
Under Yeasha's leadership, Bashundhara Paper Mills Limited has integrated advanced Effluent Treatment Plants (ETPs), ensuring the eco-friendly treatment and safe discharge of industrial wastewater. This initiative has positioned the company as the sole entity in Bangladesh with ISO 9001:2015 and FSC-CoC certifications, underlining its commitment to sustainable manufacturing practices.
Yeasha Sobhan has skillfully enhanced the market presence of Bashundhara’s paper products through targeted and strategic marketing campaigns, including social media and public relations efforts. Her direct involvement in planning and budgeting has elevated the group’s consumer brands, such as Bashundhara Baby Diaper, Bashundhara Tissue and Paper, and Monalisa Sanitary Napkins, to leading market positions. Under her marketing direction, the company's Exercise Books series has also become a key educational resource.
Her achievements were prominently recognized at the 'Bangladesh Women Leadership Excellence Award 2018' in Dhaka, where she was celebrated for her contributions to the industry and community. As the Director of Bashundhara Paper Mill Ltd., her strategic initiatives have significantly enlarged the conglomerate’s workforce, supporting over 50,000 direct employees and indirectly impacting approximately 2 million people through various business affiliations.
As the leader of the Bashundhara Special Children Foundation, Yeasha Sobhan champions initiatives for children with special needs and actively promotes autism awareness. Her dedication to inclusivity and social responsibility drives such initiatives, enhancing community support and acceptance for individuals with autism. Through this foundation, she underscores the importance of comprehensive support systems that empower children with unique challenges, reinforcing Bashundhara Group’s dedication to creating a more compassionate and inclusive community under her visionary leadership.