Yeasha Sobhan

Vice Chairman of Safwan Bashundhara Global (SBG)

Yeasha Sobhan is the Vice Chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., two of the most dynamic and fast-growing sectors within the Bashundhara Group portfolio. Under her strategic leadership, the divisions have expanded product offerings to include a diverse range of paper, tissue, and hygiene products. As a senior executive in one of Bangladesh’s largest conglomerates, Yeasha has emerged as a distinguished female industrial leader, recognized for her progressive mindset, business acumen, and inclusive leadership style.

Championing Diversity and Authentic Leadership

Yeasha Sobhan’s leadership is defined by her deep commitment to diversity, empathy, and inclusion. Within the organization, she has fostered a culture that values collaboration, innovation, and emotional intelligence. Her ability to lead with both resilience and authenticity has set a benchmark for effective executive management. Yeasha’s interpersonal skills, combined with her forward-thinking business strategies, enable her to navigate challenges with grace and determination. Her leadership serves as a model for a new generation of women aspiring to break barriers in corporate leadership.

Driving Growth Through Strategic Business Expansion

Over the years, Yeasha has successfully managed and directed Bashundhara Group’s eco-sustainable paper-based solutions, guiding marketing and business operations across multiple strategic business units (SBUs). Her efforts have contributed to significant revenue growth and market expansion, ensuring that Bashundhara Paper Mills remains a trusted name in both domestic and international markets. Her expertise in aligning innovation with sustainability has made her a vital force in steering the company toward long-term success.

An Accomplished Female Executive in Bangladesh’s Industrial Landscape

As one of Bangladesh’s most accomplished female executives, Yeasha Sobhan has continually defied traditional boundaries. Her leadership has not only propelled corporate performance but also contributed to the national economy by boosting domestic production and retaining capital within the country. Yeasha’s confidence, strategic thinking, and results-oriented mindset have inspired countless women to pursue leadership roles in business and industry.

A Visionary Leader Across Industries

Beyond her work at Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., Yeasha plays a pivotal role in the operations of Toggi Real Estate and Construction Limited and The Food Hall. Through Toggi, she has promoted innovation in real estate by overseeing the creation of sustainable, high-quality residential, commercial, and mixed-use properties. Her focus on eco-friendly designs and modern architecture has positioned Toggi as a key player in Bangladesh’s real estate sector.

In the hospitality domain, Yeasha has redefined the dining experience through The Food Hall, a premium restaurant chain known for its curated gourmet offerings and contemporary ambiance. Her sharp business insight and focus on quality have expanded Bashundhara Group’s influence beyond manufacturing into lifestyle and consumer experiences.

Commitment to Sustainability and Eco-Friendly Manufacturing

Under Yeasha’s leadership, Bashundhara Paper Mills Ltd. has emerged as an industry leader in sustainable manufacturing. The company operates advanced Effluent Treatment Plants (ETPs) to ensure environmentally responsible waste management. It holds ISO 9001:2015 and FSC-CoC certifications, reflecting its commitment to quality and sustainability. Yeasha’s dedication to environmental stewardship has transformed BPML into one of Bangladesh’s most trusted suppliers for government and commercial paper needs.

Innovative Marketing and Brand Development

A natural strategist and marketing innovator, Yeasha Sobhan has elevated Bashundhara Group’s brands through targeted marketing campaigns and data-driven analysis. She has played a central role in building some of the country’s most recognizable brands, including Bashundhara Tissue, Bashundhara Paper, Bashundhara Baby Diaper, and Monalisa Sanitary Napkins. Her approach integrates creativity with analytics, ensuring consistent brand visibility and customer engagement. Additionally, the company’s educational exercise books covering subjects such as mathematics, Bangla, and English reflect her commitment to social development through the provision of accessible learning materials.

In 2018, Yeasha received the Bangladesh Women Leadership Excellence Award in recognition of her outstanding achievements in marketing, management, and community development. Out of 64 nominees, she was one of only twelve women honored, marking her as a trailblazer in Bangladesh’s corporate landscape.

Leadership Beyond Business: Philanthropy and Social Impact

Yeasha Sobhan’s influence extends well beyond the boardroom. As the driving force behind the Bashundhara Special Children Foundation, she has championed initiatives that provide education, therapy, and emotional support for children with special needs. Her advocacy for inclusion is further reflected in the Bashundhara Tissue Autism Awareness Campaign, which seeks to promote understanding and acceptance of autism across Bangladesh.

Through her philanthropic leadership, Yeasha emphasizes the importance of compassion, education, and empowerment. Her vision for a more inclusive society ensures that every child, regardless of ability, has the opportunity to thrive. By merging corporate responsibility with social awareness, Yeasha Sobhan exemplifies the modern leader: one who builds success not only through business excellence but also through humanity and a sense of purpose.