Ye Hu, Ph.D.

Professor of Marketing, Bauer College of Business, University of Houston

Education

• Ph.D., Marketing & M.A., Statistics, The Wharton School of the University of Pennsylvania

• B.A., Economics & B.E., Automotive Engineering, Tsinghua University

Research Focus

• Culture and politics in consumer marketplace

• Google search

• Conjoint analysis (discrete choice experiments)

• Consumer and expert review and evaluations

• Social influence and social media reactions

• Automotive industry

Honors and Awards

• Bauer Research Star 2025

• Highest Teaching Evaluation at the Bauer College of Business, Spring 2017 (MARK 7371: Pricing Strategy)

• Bauer G.R.E.A.T. Excellence in Teaching Award, 2016, Best instructor of the program voted by the Woodlands I Global Energy Management Executive MBA class

• Robinson Fellowship, Bauer College of Business, University of Houston, 2015-

• Best Paper, American Marketing Association Advanced Research Techniques Forum, 2014

• Excellence in Reviewing, Journal of Interactive Marketing, 2013

• Lucile and Leroy Melcher Excellence in Research Award, C. T. Bauer College of Business, 2012

• Best Paper Award, Journal of Advertising Research, 2008

• Krannert Distinguished Teacher, Purdue University, Spring 2005, 2007

• Purdue Center of International Business Education and Research Research Grant, 2006

• Finalist, Paul E. Green Award, 2005

• AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003

Currently Teaching

• Introduction to Marketing (videos)

• Introduction to Marketing Analytics (videos)

• Quantitative Analysis