Creative and entrepreneurial content creator with a proven track record in social media marketing, affiliate marketing, and business development. Experienced in crafting engaging TikTok content, driving brand collaborations, and building a successful perfume business from the ground up. Passionate about branding and storytelling to connect with audiences and deliver results.
Rom&nd, Loreal Paris, Essence, Flortte, IN2IT, Teamon, Swisse, Skintific, Garnier, Purehana
Social Media Marketing (TikTok & Instagram)
Content Creation and Strategy
Influencer and Affiliate Marketing
Analytics and Performance Optimization
E-commerce and Online Sales
Content Creator and Affiliate Marketer
TikTok | 18th August 2024 – Present
Develop engaging, trend-driven video content that has grown an audience of 1,380 followers and achieved an average of 40 likes per post.
Collaborate with brands to create authentic promotional campaigns, resulting in increased affiliate sales totaling RM170 since mid-August 2024.
Research and analyze TikTok trends and audience behavior to refine content strategies and boost reach.
Monitor campaign performance using analytics tools to optimize future collaborations and maximize ROI for partner brands.
Owner and Entrepreneur
Sireneyes Fragrances | 2022 – Present
Founded and scaled a perfume business, managing all aspects of branding, product sourcing, and customer engagement.
Built and maintained an e-commerce presence, increasing revenue year-over-year through targeted marketing campaigns.
Developed custom marketing strategies, including influencer partnerships and promotions, to drive brand visibility.
Handled inventory, logistics, and financial operations to ensure seamless business performance.
Bachelor of Computer Science (Honours)
Universiti Teknologi MARA, Kampus Jasin, Melaka
Graduation Year: 2022
Matriculation Certificate in Science
Selangor Matriculation College
Graduation Year: 2018