Teaching Interests
Marketing Analytics, Digital Marketing, Customer Analytics, and Marketing Research
Marketing Analytics, Digital Marketing, Customer Analytics, and Marketing Research
Instructor
MKT-402: Introduction to Marketing Analytics (Undergraduate Elective), Summer 2022
Instructor rating: 4.4/5.0 (school average: 4.1/5.0)
Selected comments from student evaluations:
“It helps us understand how to combine the marketing concept with the reality, and also understand how to use analytical tools to deal with the data and interpret results.”
“The class helps me to learn R, and it is a good foundation for my future career.”
“R studio. Well–structured data workshop design.”
“Great professor. Approachable outside of class.”
Teaching Assistant
MKT-402: Research Skills for Marketing Insights (Undergraduate Elective), Fall 2019
MKT-512: Customer Insights and Analysis (MBA Elective), Fall 2019