Welcome!

I am Yanyan Li, Ph.D. Candidate in Quantitative Marketing at Marshall School of Business, University of Southern California. 

My research applies tools from structural econometrics, Bayesian statistics, machine learning and causal inference to study the individual, social, and policy issues on digital platforms, with a focus on consumer privacy, digital advertising, network experiments, and platform analytics.

My dissertation received Honorable Mention in the MSI Alden G. Clayton Doctoral Dissertation Proposal Competition, and was a Finalist in the ASA Marketing Section Doctoral Dissertation Research Award Competition. I have published papers at the Journal of Consumer Research and the Journal of Marketing. 

I will join the C. T. Bauer College of Business at University of Houston as an Assistant Professor of Marketing in July 2025.