My name is Yangyang Cheng, and I am a Ph.D. graduate in Strategy and Entrepreneurship at Bocconi University.
I am currently on the 2025-2026 Academic Job Market.
I research how startups make strategic decisions in uncertain environments, particularly focus on digital platforms and sustainability, including both environmental and social dimensions. I explore topics like entrepreneurial financing, venture capital, innovation, competition, and collaboration. In my dissertation, I examine the challenges startups face, including the pressures from large incumbents, the complexities of securing financing while pursuing dual objectives, and the intellectual property issues arising from operating within open-source communities.
Besides, I bring strong teaching experience that reflects my deep passion for student engagement and turning ideas into action in the classroom. Specifically, I have taught a graduate-level Industry Analysis (Industrial Economics and Innovation) course, which explores the theoretical foundations of industrial organization and innovation, and a Research-oriented Method Seminar at ICRIOS. At the undergraduate level, I have taught International Business Strategy (market assessment and internationalization planning), Management (managerial decision-making and its economic underpinnings).
Before my PhD, I had six years of industry experience across roles in banking and startups.
For more information, please see my CV.
Bocconi University, Department of Management and Technology
Via Roentgen 1, 20136, Milan (Italy)