Razor in this commercial uses a hoverboard which at the time was a new product that every kid wanted to try and learn to do. Razor says its technology is able to drive you forward and back which is something never before seen, showing off its flashing lights and how easy it is to attract people to its new product. 

In this commercial Audi bumps the shoulders on a belief that BMW and its owners are rude people and aren't the kindest and best drivers out, setting the audience that BMW drivers are rude. As Audi drivers are careful and is able to pay back that kindness to the driver on still being a nice car setting that personality.  

This advertisement is using both Mcdonalds and Burger King for their comparison. Their comparison is using Mcdonalds for having more locations making them closer on road trips and being more reliable, but this doesn't mean their food is quality or even worth stopping there. Burger king makes their comparison that its better if you make the drive to them for their burgers and its quaintly over quality and the amount of location there is.