Can activist hedge funds seeking only returns correct an externality? In a general equilibrium model, activists push firms toward a costly change that consumers value but firms will not make alone. The activist’s information advantage cannot pay for engagement: her trading profit is bounded by the value she creates, which is below cost. Borrowing can: activists earn the margin between the return on scarce liquidity capital and the deposit rate. Activism raises welfare at intermediate borrowing limits: too tight, and activists cannot borrow enough; too loose, and they bid up the rate on scarce deposits until fewer break even.