Human Technique

Human Technique: A Photographer's Guide to Authentic Connection

This is about photography—for the person in the frame, and a little for the photographer. But really, it’s for me. Read more...

The Betrayal of Images

The Betrayal of Images: When Photography Deceives Reality

We're drowning. Suffocating in a flood of images that clog our minds and distort our reality. Read More...

Which One's Better?

Which One's Better? This One or That One? - Not the Photo, the Shirt

You've been asked to come to the photo shoot with several clothing options, so the photographer or stylist can choose what works best with the background/concept/skin tone, etc.
Out of 5 or 6 options, the subject already knows what they like best, or what makes them feel most comfortable/beautiful/attractive and so on. So what's the point? Read more...

Professional Portrait Photography and Headshots That Transform Your Team Into a Winning Brand

The Most Important Business Investment for 2025 - The Complete Guide

Two weeks ago, I met Yoram, CEO of a promising startup company. He came to me after months of trying to raise investment had stalled. "Yakir," he told me, "I have an amazing product, an excellent team, but somehow we don't look credible enough."
Read more...

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