Axis replaces the standard search results page in other browsers with a menu of search results appearing as thumbnails at the top of the page. The menu allows the user to stay on the current page without navigating away from it.[5]

Yahoo has launched a web browser for iPhones, iPads and desktop PCs. Axis aims to improve how people search and browse the web, and according to Yahoo, offers a search experience that allows users to enter their search and see and interact with visual results, without leaving the page they are on.

Yahoo Axis Browser Free Download

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Yahoo Axis is available for desktop computers as a free plug-in for versions of Internet Explorer, Safari, Firefox and the Chrome Web browsers. On mobile devices, Axis is available as a stand-alone iPhone and iPad app, while an Android version should come later, Yahoo said. I specifically tried out Axis on a new iPad and on a desktop browser.

Unlike the desktop version, Axis for iOS is a stand-alone self-contained browser app, with the search bar at the top instead of the bottom of the screen. As you start typing you will see the same visual thumbnail results as on your computer and the pages are loaded underneath.

Axis for iOS has a minimal interface, with the search bar, back/forward buttons, a share feature to email or tweet a page, or favorite it in bookmarks. If you tap on the ribbon next to the Yahoo logo you will reveal the Bookmarks folder, which displays your pages with visual thumbnails. The browser can also do tabbed browsing, and you create a tab via the tiny icon at the bottom left of the screen.

The implication that Axis entirely bypasses the need to pick from search results is false, but Axis does nonetheless have a much better way of getting you from searching to visiting a Web page. The browser works well. This is an aggressive product for the struggling Yahoo to launch out of its search group.

So, to be clear, there actually is a list of search results. It just looks a lot better because it's integrated into the browser. Ads will get inserted into the list of search tiles eventually, assuming the product is a success with users. But for the time being, the more successful Axis is, the more it will drive Yahoo traffic away from search revenues -- which only this last quarter began to recover after years of sliding.

As a tactic for launching the browser, focusing on the user experience above all and forgoing search revenues is probably very wise, since it may be difficult for the browser to make a dent in the market. I asked Batraski about other alterna-browsers that struggled to win major market share, and mostly failed: Flock, Rockmelt, Opera, AT&T's Pogo, and others. Why does Yahoo think it can pull a Chrome with its product?

Distribution, says Batraski. There are 700 million people using Yahoo, and they can all be marketed to. Also, Yahoo distributes browsers (mostly IE with the Yahoo embedded toolbar) to 80 million people a year. The company knows how to get browsers out there, at least on desktop operating systems. But Axis on the desktop is actually not its own browser, but rather a plug-in that works with the browser a user already has. If you use the plug-in's URL and search box in the lower-left of your browser, you'll get Yahoo's results. If you forget it's there and use the browser's standard URL/search box, you get whatever you've already been getting.

Mobile is where the action is, so it makes sense that Yahoo threw the bulk of its development love into the tablet and smartphone versions. On the iPad, Axis is simply a great browser. The integrated search feature is intuitive, and being able to move through search results without having to go back to search makes sense. After only a few minutes using it I thought, Why hasn't Google done this yet? It's that good.

Although mobile devices like the iPad come with embedded browsers, Batraski says the product has Apple's blessing. He also said that Apple reps have told him they're not throwing many resources into Apple's own iOS browser, Safari. Axis takes the best that Safari has to offer -- its core rendering engine, Webkit -- and really does make it better. But no matter what Apple says, it's not yet fully behind alternative browsers like Axis: On iOS, you can't change your default browser (unless you jailbreak your device). Click a link in an e-mail message or another app, and your device will open it up in Safari, no matter how in love with Axis you are.

What about Android? The Android version of Axis is still in development, and while it's much easier for a user to get an alternative browser installed and embedded in an Android product, it's a pretty safe bet that Google isn't exactly going to roll out the welcome mat for Yahoo's browser. Google already has two of its own browsers for mobile, the Android browser and the still-in-beta Android version of Chrome. And those drive traffic to Google's ads, not Yahoo's. (Firefox, by the way, defaults to using Google for search, so even when people use it instead of Chrome, Google still wins.)

The Axis browser may not conquer the world, but it is a very strong mobile product with an important new design concept for search. It's also a gutsy business move from Yahoo. It's rather refreshing.

Axis is available as a standalone download for Apple mobile devices, such as the iPhone and iPad, and can be installed on desktops as a plug-in from browsers like Internet Explorer, Mozilla Firefox and Chrome. But Cubrilovic found that the source code contained in the Chrome add-on contains information that can be used to mimic a legitimate Yahoo program.

It's never been easier or more convenient to access your Yahoo Mail on the go. Whether you use a web browser, the mail app that came with your device, or the official Yahoo Mail app, you'll always have access to your mail when you need it.

When running on the desktop, Axis places a slightly distracting search window in the lower left corner of the browser. Type in a search and it expands to fill the bottom third of the screen. Instantly you see miniature versions of pages Yahoo has discovered. Click an arrow and you can review dozens of them in a few seconds. Or you can switch to photo mode and do the same thing with images.

Axis is a handy tool on the desktop, but an utter delight on the iPad, where it replaces the Safari browser. Slide your fingers down the screen, and Axis appears at the top, instantly displaying a stream of Web pages and pictures.

When installation is complete, you will see a small search bar placed like a bullet at the bottom left corner of your browser carrying two icons, namely the Bookmark (star icon) and Home.

Hovering over this search bar will expand its section to the whole bottom part of your browser. Click it to expand it. All your search results within Yahoo! Axis will appear in thumbnails right from the Axis bar itself.

Click open any result from the thumbnail, and you will notice navigation arrows appear to the left and right side of your browser. Clicking on the left arrow will bring you to the previous search result page, while the right arrow will take you to the next search result page.

With this iOS browser, you also have the functionality of multiple tabs, but different from other browsers, the tab button is placed at the bottom of the browser. Simply click on the tab button to reveal tabs with the option to add new tabs.

Yahoo on Thursday unveils a browser with search functions dubbed Axis for tablet, smartphone and desktop devices. The browsers will eventually support a combination ofpaid-search and display ads, along with cross-platform ad targeting and search functions.

Search history and preferences will play a major role. Consumers will sign in to the browser under anyaccount, such as Google, Yahoo or Facebook. The cross-device feature relies on the account ID to allow users to search from desktop to tablet to smartphone. When the company launches ad targetingthrough the browsers, the ID will serve as a method to retarget advertisements. Bookmarks are also available across platforms.

For the tablet, Yahoo has created tabs, with screenshots of pagesfor the browser that allows searchers to see the content before clicking through to the page. The browser also makes pages shareable through email, Pinterest and Twitter. The desktop search platformwill rely on a plug-in for Chrome, Firefox, Internet Explorer and Safari.

"We developed mobile devices as full browsers because the strategy shifted to tablets and phones first, and then wewill optimize for the desktop later," said Ethan Batraski, director of product management at Yahoo Search.

The visual results pull from indexes built by Yahoo. The browser launches ad-free tofocus on building on consumer adoption. Yahoo also will need to determine the best way to integrate text-based images and videos as ads. For example, the browsers might use a brand's landing pagerather than text results. Yahoo and Bing have a joint partnership for display ads, as well as search.

While Axis is the first Yahoo browser built from scratch, the company distributes about 80 million browsers yearly by packaging Firefox andIE with toolbars. Batraski believes it can build a distribution channel through its network of sites.

A survey suggests the market for this search browser will begin with men 18-35 living inurban areas who own a desktop, smartphone and tablet. While Batraski believes social media and word of mouth will create adoption, IDC Analyst Karsten Weide doesn't believe that's enough to make adent in market share. He said Yahoo needs a partner -- similar to the way Nokia hooked up with Microsoft -- agreeing to make Bing the default engine on its phones.

Yahoo also announced that today is the last day for the Yahoo Axis web browser plug-in program. The company revealed Yahoo Axis in May 2012 as a way to offer faster web searches but apparently the plug-in never caught on. Yahoo says that after today the plug-in will no longer work. Yahoo also released Axis as a mobile app and that will keep working but will no longer be maintained. 0852c4b9a8

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