SOCIAL MEDIA HANDLES

YAB LOGOS AND KEY COLORS

PR Newswire Press Release - https://www.prnewswire.com/news-releases/youth-about-business-launches-online-business-academy-for-high-school-students-301061786.html

ABC Evening News Feature - https://youtu.be/AfeNZ-WURXc

Peppercomm Press Release - https://www.peppercomm.com/peppercomm-and-nonprofit-program-youth-about-business-tackle-education/

HRTech News Desk Press Release - https://techrseries.com/executive-leadership/youth-about-business-launches-online-business-academy-for-high-school-students/

SAMPLE STUDENT RECRUITMENT EMAIL MESSAGE

Dear XXX,

I am reaching out with a unique summer opportunity for your high school students.  Families are always looking for ways to help their returning students with a rigorous, and engaging academic exercise and Youth About Business can provide this.

The Youth About Business is solely for high school students but it's impact extends way beyond 4 years. It starts with a transformative 3-day orientation, “The Business Economy of America”, with some of America’s Top Executives.  Enrollment by May 31st guarantees a spot in this orientation. After participation in the orientation, a select group of students will then qualify for a week-long business competition advised by actual executives. All students then have the opportunity to participate in our exciting year-round leadership development program.  Students who apply and meet our income requirements qualify for a corporate scholarship based on their income level. 

The Youth About Business program, a 501(c)(3) non-profit entity, has over 9,000 alumni across every segment of the business world.  Here are just two of those alumni speaking of their experiences:

Kay Angrum Alumni Testimony        

Justin Short Alumni Testimony 

We would love to have your students join us for this impactful summer opportunity. For more information and to access the online application please visit: 

www.youthaboutbusiness.org

Best Wishes,

XXXX

Kevin Cabralis

Hometown: Brooklyn, NY

Current Title: Project Director to the Senior Vice President and Chief Operating Officer at Georgetown University

YAB Class of: 2004, 2005

My family and I emigrated from Trinidad to Crown Heights, Brooklyn at the age of 8 in the 90’s. At that time, Crown Heights was an area where if you didn't live there, you didn't venture there.  We were in the center of an impoverished neighborhood where gang violence was prevalent among kids in my area and taking the train past Atlantic Avenue, was unheard of. I was first introduced to Youth About Business through a guidance counselor and because of a partnership which provided scholarships to students from NYC to attend YAB, I was selected. Initially, I was excited about spending time on a college campus (Columbia University) and hanging out with friends. What I actually got out of it was so much more than I expected.  Once we saw the itinerary for the camp week and the deliverable, it really hit me that this was going to be a challenge I’d never experienced before. People who looked like me meeting bankers and lawyers and having to present in front of top Executives was life changing. My first time in the camp, my team was Keystone being acquired by Dana Incorporated. My team made it to the championship camp where we were Dell acquiring Amazon, but lost by 5 points because the premium we paid was too high. Youth About Business provided me the first time on a college campus, it was the first time having to be independent of my schedule.  When I graduated and went to Long Island University, I double majored in finance and management. YAB helped me get my first internship with Deutsche Bank. After college, I followed the finance track and worked for several years at UBS and NYU Stern before I moved to Virginia where working full time, I am now pursuing my MBA and graduating this spring. I still use the experience that I had with YAB on my job interviews because the impact was that great and transferable.

The biggest value that Youth About Business offered was simply providing the opportunity. I compare the opportunity YAB gave me as a young man of color to the Rooney rule for hiring coaches in the NFL. While the NFL’s methodology to increase diversity in the workforce has not worked in part because of lack of opportunity afforded to us early on, YAB gave me the opportunity and confidence, that in all honesty, I wouldn't have received at such a young age. If you think about the kids from my neighborhood, many didn't have a resume, a job, extracurricular opportunities or the experience that employers were/are looking for.  Everyone who was from my neighborhood, who didn’t have the opportunity to leave ended up without opportunities for mobility, in jail or dead. However, this one leadership development program (YAB) provided me the knowledge to leverage other opportunities at the senior level in the future because the methodology in this program works.

Jordan Barham

Hometown: Brooklyn, NY

Current Title: HR Generalist with Gap Inc/ Old Navy Brand

YAB Class of: 2006-2008

A New Yorker, who grew up in Brooklyn, NY, I attended John Dewey H.S. and graduated in 2008. YAB most definitely had an impact on my life. It showed me that I could push myself outside of my comfort zone.  During my time at YAB, I took advantage of everything it had to offer. I completed Basic Camp, Advanced Camp, returned for 3 years to the Wall Street Career Exploration Conference and was part of the New York Student Leadership team.  Through YAB, I also had the opportunity to first Ski during their leadership retreats. I originally thought that I wanted to study computer science, but after participating in Youth About Business, I decided to study business. With the encouragement of YAB, I graduated with honors from high school.  After High School, I attended attended Temple University for International Business Administration. YAB made me want to pursue a career at a nonprofit and after college I worked for Big Brothers Big Sisters before being offered a position in operations with Gap Inc. and the Old Navy brand. I grew within that organization and am currently an HR Generalist with the company. 

Youth About Business showed me that I could push myself outside of my comfort zone. The program is a unique program due to the personal connections you are able to build. Youth About Business feels like family and they want you to do well so they will push you harder than other programs. Youth About Business has a mantra that it teaches the students when they join the program “ I eat challenges for breakfast”. This has always resonated with me, and I still say it today when faced with difficult situations.