New Braunfels

New Braunfels, Texas, is a vibrant and fast-growing city known for its rich German heritage, beautiful natural attractions, and strong sense of community. Located between San Antonio and Austin, this charming Hill Country destination offers a unique blend of small-town warmth and modern amenities, making it a favorite for residents, tourists, and businesses alike.

A City Rooted in German Tradition

Founded in 1845 by German settlers, New Braunfels proudly preserves its cultural roots. Local traditions like Wurstfest, the annual “Ten Day Salute to Sausage,” draw visitors from across the state to enjoy authentic German food, music, and festivities. The historic districts of Gruene and Downtown New Braunfels offer preserved architecture, boutique shops, and live music venues that honor the city’s past while welcoming today’s creativity.

Nature at Its Best

Surrounded by the Comal and Guadalupe Rivers, New Braunfels is a paradise for outdoor enthusiasts. Whether tubing down crystal-clear waters, fishing, kayaking, or enjoying the natural beauty of Landa Park, the city provides year-round recreational opportunities. Families and thrill-seekers also flock to Schlitterbahn, one of the nation’s top waterparks, located right in the heart of the city.

A Thriving Place to Live and Work

New Braunfels has experienced steady growth thanks to its excellent schools, expanding business opportunities, and high quality of life. Its strategic position along the I-35 corridor makes it ideal for commuters and companies looking to establish a strong presence in Central Texas. Despite its rapid development, the city maintains a welcoming and community-focused atmosphere.

Culture, Food, and Entertainment

From authentic Texas barbecue and German fare to modern eateries and breweries, food lovers have a variety of options to choose from. Events such as Gruene Music & Wine Fest, Folkfest, and year-round concerts at Gruene Hall—Texas’s oldest continually operating dance hall—keep the city’s cultural calendar full and exciting.

A Destination Worth Exploring

Whether you’re visiting for a weekend getaway, considering a move, or simply exploring Texas, New Braunfels offers something for everyone. Its blend of history, nature, and modern living creates an unforgettable experience that captures the true spirit of the Lone Star State.