Elisa Ingegneri

“Is it good for oily skin?” is an ongoing video series on Instagram and TikTok where I test skincare products and evaluate if they are truly suitable for oily skin. The format is short, engaging, and highly visual, making it easy to understand the key benefits and possible drawbacks of each product.

The format

• Quick product introduction with name

• Texture close-up with main features labeled V (good) or X (not ideal) for oily skin

• Final verdict with the question “Is it good for oily skin?” and a short explanation

Special editions

I also create episodes dedicated to brands, where a product is featured in this trusted format.

Two possible styles:

• Product-focused: highlighting packaging, formula, and texture

• Application-focused: showing the product on my skin for a more personal touch

Why it works

• Clear, recognizable format that builds trust

• Authentic content that educates and entertains

• Easy to repurpose across brand channels

“Is it good for oily skin?” is more than a review, it’s a creative way to connect skincare products with people looking for the right formulas for their skin type.