Xingyi Li

I am a Ph.D. candidate in Marketing at UCL School of Management, University College London. I will be on the job market in 2023 Summer/Fall.

My research interests focus on the field of digital marketing. My passion lies in exploring the dynamic intersection of data-driven causal inference, econometric models, machine learning and natural langauge processing. By applying these techniques on various unstructured data source (across text, audio, image, video), I seek to understand the underlying factors that drive consumer preference and decision-making, enabling businesses to make informed marketing strategies and optimize their digital campaigns.