Logo Package
I’ll craft your logo from scratch, ensuring it’s tailored to your brand and built to last.
My process begins with a conversation to understand your vision, followed by a curated moodboard and a series of conceptual logo options. From there, I refine the chosen direction into your final logo: polished, purposeful and ready for the world.
I offer a range of logo packages to suit different budgets, ideal if you’re not quite ready to commit to a full brand identity. Each option is designed to give you a strong, professional logo that can grow with your business.
Branding Package
This includes everything from the Logo Design package, plus the full visual ecosystem your brand needs to stand out.
Depending on the package you select, I’ll develop a complete identity system which may include brand colours, typography, patterns or graphic elements, templates such as social media posts, business cards or packaging, and other supporting assets.
Your brand guidelines document will range from 10 to 30 pages depending on the scope, providing clear direction for consistent, confident use of your brand across all platforms.
Ad Hoc Design
Need marketing collateral or one-off design support? I offer flexible ad hoc graphic design services, charged at an hourly rate.
Whether it's social media content, posters, digital ads or other brand-aligned visuals, I create high quality designs that support your goals. It’s the ideal solution for businesses that need occasional design support without committing to a full package.
Logo & Branding Package
Getting to Know You & Your Brand
Our journey starts with an online meet and greet, where we’ll discuss your goals, preferences and expectations. You’ll complete a brand questionnaire to help me understand your vision, audience and style. This sets the foundation for a smooth and focused design process.
Please note: Work begins once the deposit invoice has been settled.
Logo & Branding Package
Inspiration & Visual Direction
Based on your responses and our initial discussions, I’ll create a moodboard to visually communicate the intended tone, style and direction for your brand. This includes colours, typography, imagery and design inspiration to ensure we’re creatively aligned before I start sketching ideas.
Logo & Branding Package
From Ideas to Identity
Using the approved moodboard as a guide, I’ll develop a range of custom logo concepts for you to review. This stage includes:
Initial logo concepts (Day 2 to 7) with multiple drafts for your feedback.
Refinement rounds (Day 7 to 11) where I’ll apply your feedback, iterate as needed and polish the final design.
Final delivery (Day 11 to 12) once approved, your logo will be exported in various formats for both print and digital use.
Branding Package
Building Your Visual System
With your logo finalised, I’ll create a comprehensive brand identity guide. This will include logo usage rules, colour palette, typography, layout guidance and more, ensuring brand consistency across all platforms.
Branding Package & Ad Hoc Design
Bringing Your Brand to Life
The final stage is all about application. I’ll design branded assets based on your needs. This could include business cards, letterheads, packaging, social media templates, email signatures or anything else that helps your brand make an impact in the real world.
Logo Package, Branding Package & Ad Hoc Design
Your Brand, Ready for the World
All approved assets will be exported in industry standard formats (PDF, PNG, JPG, SVG) and delivered in organised folders for both print and digital use, making your brand easy to apply anywhere, anytime.
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