Digital marketing is the process of promoting products, services, or brands through digital channels, such as search engines, social media platforms, email, and websites. It involves a range of techniques and strategies aimed at attracting, engaging, and converting customers online.

A digital marketer's role includes planning, implementing, and monitoring marketing campaigns, analyzing data, and identifying opportunities to improve marketing performance. They use tools such as SEO, PPC, social media advertising, email marketing, and content marketing to connect with target audiences and drive traffic and sales.

The digital marketing industry is constantly evolving, and staying up-to-date with the latest trends and techniques is essential for success. A successful digital marketer needs to be creative, analytical, and adaptable to thrive in this fast-paced and exciting field.