Privacy Policy for WHAT THE SPELL

Last updated: 20-02-2026

WHAT THE SPELL respects your privacy. This Privacy Policy explains how the game handles information when you use the app.

1. Information We Collect

We do not directly collect personal information such as your name, email address, or contact details.

However, the app uses third-party services that may automatically collect certain data:

a) Advertising

The game displays ads using third-party advertising partners (such as Unity LevelPlay / IronSource and Google ad services).

These services may collect:

• Device identifiers (including IDFA if you grant permission)
  
  

• Approximate location (derived from IP address)
  
  

• Device model and operating system
  
  

• App usage data
  
  

• Ad interaction data
  
  

This data may be used to:

• Show personalized or non-personalized ads
  
  

• Measure ad performance
  
  

• Prevent fraud
  
  

Personalized advertising is only enabled if you grant permission through Apple’s App Tracking Transparency (ATT) prompt. If you decline tracking, non-personalized ads will be shown.

b) In-App Purchases

All in-app purchases are processed securely by Apple.

We do not receive or store:

• Credit card information
  
  

• Payment details
  
  

Apple may provide us with confirmation that a purchase was completed for the purpose of unlocking content.

c) Analytics & Crash Data

The app may automatically collect limited technical data such as:

• Device type
  
  

• Operating system version
  
  

• Session length
  
  

• Gameplay events
  
  

• Crash reports
  
  

This information is used only to:

• Improve performance
  
  

• Fix bugs
  
  

• Improve gameplay experience
  
  

This data is not used to personally identify you.

2. Tracking

The app may request permission to track your device using Apple’s App Tracking Transparency framework.

If you allow tracking:

• Your device identifier (IDFA) may be used for personalized ads.
  
  

If you decline:

• Tracking will not occur.
  
  

• Ads will be non-personalized.
  
  

You can change your tracking choice at any time in your device settings:

Settings → Privacy & Security → Tracking

3. Children’s Privacy

The app is not directed at children under 13.

We do not knowingly collect personal data from children.
If you believe a child has provided personal data, please contact us and we will take appropriate action.

4. Third-Party Services

The app uses the following third-party services:

• Unity LevelPlay / IronSource (advertising mediation)
  
  

• Unity Ads
  
  

• Google Ad services (including AdMob / Google advertising infrastructure)
  
  

• Apple In-App Purchases
  
  

Each provider operates under its own privacy policy.

5. Data Security

We do not store personal data on our own servers.

All data handling is managed by trusted third-party providers who implement appropriate security measures.

6. Your Rights & Choices

You can:

• Disable ad tracking via iOS Tracking settings
  
  

• Reset your advertising identifier in iOS settings
  
  

• Disable personalized ads through device settings
  
  

• Uninstall the app at any time
  
  

7. Changes to This Policy

This Privacy Policy may be updated periodically.
Updates will be posted on this page with a revised “Last updated” date.

8. Contact

If you have any questions about this Privacy Policy, contact:

Email: luke.lewin@hotmail.com