CONTENT

MARKETING STRATEGY

An evaluation of where the client is and where they would like to be and setting and establishing goals and a strong course of action to broaden their customer base. Verifying existing customers and how to better serve their needs in the now and maintaining and retaining them into the future. A review of existing content. Creation of an Editorial Calendar consisting of blog posts, Social Media, Email Campaigns,

CONTENT CREATION

Content created specifically for the customer base. The smaller the market the bigger the target. It is imperative that the content is communicated directly to the customer to further strengthen the connection in a personal and authentic message aligned with the client and their goals.

CONTENT OPTIMIZATION

Content needs to be seen and have value and impact. The best SEO is meaningful and inspiring content that speaks directly to the customer’s behavior that works best as a process more than a practice.

CONTENT PROMOTION

Helps to solidify existing customer base at the same time expand and deepen and aids in identifying what a loyal customer looks like and how they behave and their expectations. In the process clarifying the mission and the message while isolating which channels are most productive, cost effective, underutilized and leverage those channels in turn to help bolster the client’s reputation which affords greater credibility to the client and their brand.

CONTENT MAINTENANCE

Updating and refreshing existing client content on websites, blog posts, marketing materials with new and updated data, statistics, and pictures shows the customer that the client is engaged and innovating is always a best practice.

CONTENT REPORTING

Helps clients with analysis, what is working and what is not and aids with maximizing resources and effort, eliminates mistakes and aids in streamlining deficiency and output and leads to establishing and optimizing key performance indicators.