Last updated: March 24, 2026
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Generator.
The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
For the purposes of this Privacy Policy:
Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Application refers to Worldfootballmagic, the software program provided by the Company.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Worldfootballmagic.
Country refers to: California, United States
Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Application.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
Email address
Usage Data
Usage Data
Usage Data is collected automatically when You use the Service. Usage Data may include information such as Your Device’s Internet Protocol address (IP address), device model, operating system, the type and version of the browser or app, the pages and screens of our Service that You visit, the time and date of Your visit, the time spent on those pages or screens, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may automatically collect information including, but not limited to, the type of mobile device You use, Your mobile device’s unique advertising identifier (such as IDFA or advertising ID), other unique device identifiers, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, usage information about how You interact with the Service, and other diagnostic data.
In connection with displaying ads through third‑party advertising partners such as Google AdMob, Usage Data may also include information about Your interactions with advertisements shown in the Service, such as the number of times an ad is displayed, viewed, or clicked, and information used for ad measurement, frequency capping, fraud prevention, and performance analytics.
We may collect this information directly or it may be collected on Our behalf by third‑party service providers using software development kits (SDKs) and similar technologies that are integrated into the Service. This Usage Data may be combined with other information as described in this Privacy Policy and may be used for purposes including providing and improving the Service, maintaining security, analyzing performance, and showing, measuring, and improving advertising.
Tracking and Mobile Identifiers
The App may request permission to access the device’s advertising identifier (IDFA) for advertising and analytics purposes. If you grant permission, this identifier may be used by us and our advertising partners (such as Google AdMob) to show you personalized ads, measure ad performance, and understand how you use the App. If you do not grant permission, the App will still function and you may still see ads, but they will be less personalized. You can change your tracking preferences or reset your advertising identifier at any time in your device’s privacy or advertising settings.
Information Collected while Using the Application
While using Our Application, in order to provide features of Our Application, We may collect, with Your prior permission:
Pictures and other information from your Device's camera and photo library
Face Photos and Generated Images/Videos
When you use world football magic, you may choose to upload a photo that includes your face so we can create football‑themed images and short videos.We collect the image pixels of the photo you select and the generated image/video result.We do not create or store separate biometric templates, facial recognition profiles, or other measurements used to identify you or anyone else.We use these images only to apply the selected football template, generate the requested content, and show your results in the in‑app Library so you can view, re‑download, or share them.World football magic does not perform face recognition or use face data for identity verification, advertising, or tracking.
All AI processing of your photo is performed exclusively on our own proprietary servers using our own AI model. Your photo is never sent to, processed by, or shared with any third-party AI service or external machine learning provider.
We use this information to provide features of Our Service, to improve and customize Our Service. The information may be uploaded to the Company's servers and/or a Service Provider's server or it may be simply stored on Your device.
You can enable or disable access to this information at any time, through Your Device settings.
The Company may use Personal Data for the following purposes:
To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide You with news, special offers, and general information about other goods, services and events which We offer that are similar to those that you have already purchased or inquired about unless You have opted not to receive such information.
To manage Your requests: To attend and manage Your requests to Us.
For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
We may share Your personal information in the following situations:
Face Data Sharing and Storage: Original photos and generated images/videos are stored on our secure cloud storage and referenced from our Firebase Firestore database using an internal device identifier. These images are processed and stored only by our service providers (such as Firebase and our cloud hosting provider) acting on our behalf to provide the Service. We do not sell face data and we do not share it with advertising networks or other third parties for marketing or tracking purposes.The AI model used to generate football-themed images and videos is built and owned entirely by us. No face data or user photo is transmitted to any external AI provider at any point.
With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.
Advertising and AdMob : The App displays advertising using Google AdMob, a mobile advertising service provided by Google LLC. AdMob may collect and process information such as your device identifiers (for example, advertising ID/IDFA), IP address, approximate location, app usage information, and interactions with ads (such as impressions and clicks) in order to show, measure, and improve ads in the App. This information may be used to provide personalized or non‑personalized ads, perform frequency capping, detect fraud or abuse, and generate aggregated statistics about ad performance.
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer periods.
Retention of Photos, Face Data and Generated Content We keep uploaded photos and generated Football images/videos only as long as needed to provide the Service. They remain available in your in‑app Library so you can view and re‑download them. You can delete any item at any time from within the app; when you tap the delete button on a Library item, the associated original photo, generated image/video, and related face data are permanently deleted from our servers and Firebase. In addition, if there is no activity from a device for 30 days, we automatically delete all remaining photos, generated content, and associated face data for that device from our systems. You may also request deletion of all data linked to your device by emailing us at Looksy.aiapp@gmail.com, and we will delete the corresponding device record and all related images from our systems, unless we must retain certain information to comply with legal obligations.
Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.
Our Service may give You the ability to delete certain information about You from within the Service.
You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.
Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.
Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Advertising and analytics partners
We may share certain identifiers and Usage Data (such as your device identifiers, IP address, general location, and information about how you interact with the App and ads) with third‑party advertising and analytics partners, including Google AdMob. These partners use the data to display ads within the App, provide ad measurement and reporting, perform frequency capping, detect fraud or abuse, and help us understand and improve the performance of our advertising and Services.
Law enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially reasonable means to protect Your Personal Data, We cannot guarantee its absolute security.
The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.
We may use third-party Service Providers to maintain and improve our Service.
Google Places
Google Places is a service that returns information about places using HTTP requests. It is operated by Google
Google Places service may collect information from You and from Your Device for security purposes.
The information gathered by Google Places is held in accordance with the Privacy Policy of Google: https://www.google.com/intl/en/policies/privacy/
Your Rights
Advertising and Tracking Choices
You can control how your data is used for advertising and tracking in several ways. On iOS devices, you can manage whether apps are allowed to track you across other companies’ apps and websites and you can reset your device’s advertising identifier at any time by going to the Privacy & Security or Tracking section of your device settings. If you choose to disable tracking, the App will continue to function and you may still see ads, but they may be less relevant to you.
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you have any questions about this Privacy Policy, You can contact us:
By email: looksy.aiapp@gmail.com