Headquartered in Southern California, ALT Sports Data Inc. is a leading provider of exclusive and official trading data and consumer data for the alternative sports betting industry. This partnership allows sportsbook operators to create pre-event markets and manage in-game odds, giving fans an innovative and exciting way to connect with their favorite sport. This is the first data partnership of WSL in the fast-growing U.S. sports betting market.

ALT Sports Data is built to give the world the chance to have a stake in the outcomes of previously unavailable action, adventure, endurance and motor sports. By providing advanced odds and pricing data and managed trading services to legal sports betting operators, ALT Sports helps operators to efficiently offer wagering on previously unavailable, highly engaging alternative sports. Rooted in a proprietary software platform and deep domain expertise in action/alternative sports, ALT Sports provides both official and unofficial trading data and customer data to operators that enable them to drive new revenue and attract relevant new audiences.


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Nascar continues its focus on sports betting, as this deal follows similar agreements with nVenue and FanDuel. Having first ventured into the world of sports betting in September 2020, this still represents new ground for the stock car racing series. A 51.5 per cent increase in the amount of money wagered in 2022 compared to the previous year highlights just how much of a growth opportunity this is.

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

IMG Arena is a division of Endeavor, one of the largest holding companies in the world for talent, sports, and media agencies. The owner of UFC generated $1.47 billion in revenue in Q1, a 37.8% increase year-over-year, behind the return of capacity crowds at events.

As a result, Atlas World Sports delivers advanced pregame and in-game probabilities and predictions for each team and every player. The results are endless, providing unique engagement and helping each user predict the outcomes of player stat lines and game results. This additional version is great for all types of sports consumers whether they play in the media, daily fantasy, sports betting, or casual fan space.

The IOC will make sure that all sports, various disciplines, and every event scheduled to take place at the forthcoming Paris 2024 Summer Olympic Games will be under rigorous scrutiny in the international sports betting market. To ensure the effectiveness of this monitoring, ULIS and the lotteries will be working in close collaboration with the IOC.

Julia Lowis presented a comprehensive set of data in her report. This data incorporated a range of statistics, covering alerts and potential matches of suspicion. The alerts involving officials are not included in the general pool of data presented. Instead, these specific alerts are dealt with separately, ensuring a more focused and specialized approach to handling these unique cases. Furthermore, it was specified that a Betting Integrity Analyst is responsible for the initial review and triaging of all betting information received. This professional acts as a gatekeeper in the process, ensuring that each piece of information is thoroughly analyzed and correctly categorized before being passed along for further investigation or action.

Sarah Roberson and Paul Finnigen, from Kambi, provided valuable insights into the latest trends in sports integrity and data rights. Kambi, being a supplier for sports betting operators, is in a good position to identify the needs of the industry in terms of integrity services. Kambi has partnerships with betting regulators, sport integrity bodies, international betting associations and data suppliers.

Moderated by Gilles Maillet, President of the United Lotteries for Integrity in Sports (ULIS), the panel emphasized the importance of international collaboration in maintaining the integrity of sports, particularly in the context of sports betting. They discussed how lotteries could play a pivotal role in this process.

Segalen explained the concept of National Platforms and their collaboration with lotteries. Typically, these platforms have a coordinating role composed of members such as regulatory bodies, the police, and sports organization. In the case of Morocco, for example, the national lottery serves as the coordinator. Segalen emphasized the need for a diverse team of stakeholders to effectively tackle sports manipulation, including sports event organizers, the police, and regulatory authorities responsible for monitoring betting activities.

The NCAA today released survey results that show many young adults are wagering on sports, often despite age or geographic restrictions on legal sports betting. NCAA President Charlie Baker commissioned the survey weeks after taking over to establish a new baseline of sports betting activity, given the proliferation of online betting platforms and advertising consumed by young people.

"We needed a new baseline so we can better understand what student-athletes are experiencing on their campuses and among their peers so we can best help them deal with the potentially disruptive dynamic of legal sports betting," Baker said. "Sports betting has increased interest in sports of all kinds, including college sports, which is great for our fans, but the NCAA and everyone from coaches to athletics department staff and college presidents must better understand what impact sports betting may have on student-athletes."

The survey queried 3,527 18- to 22-year-olds to better understand the prevalence of various sports wagering behaviors, as well as how attitudes toward wagering are being impacted by external forces, such as advertising. Opinion Diagnostics conducted the survey by using a national online panel that mirrored the total population of that age group and included both college students and young adults not attending college. Current or former NCAA athletes may have been in the pool of respondents but not in sufficient numbers to examine their data separately. The NCAA will conduct a student-athlete-only survey in the coming months.

Problem gambling shows up in this population, with 16% having engaged in at least one risky behavior and 6% reporting that they have previously lost more than $500 on sports betting in a single day. 70% of these risky gamblers believe consistent sports gambling will increase their monetary earnings.

This population places bets in a variety of ways, but the accessibility of mobile sports betting has made that the preferred choice, with 28% choosing the mobile app method for their wagering. Live in-game betting is the most popular type of bet for those that use betting apps or visit in-person sportsbooks, surpassing more traditional forms of sports betting like money line or over/under.

"We have built strong relationships with industry experts in this space, and we are in constant communication about various issues, everything ranging from integrity monitoring to mental health resources," said Clint Hangebrauck, managing director of enterprise risk management. "The world of sports wagering is vast and complex. The NCAA is diligently gathering data, reviewing processes and procedures and creating initiatives to educate student-athletes and protect the integrity of college athletics."

Genius Sports Group and Sportradar work closely with the NBA to ensure those fans who choose to bet on games legally have access to real-time, official NBA betting data through licensed gaming operators, as legalized betting is implemented in their respective states. This includes official betting data for all NBA and WNBA games, including throughout the regular season and playoffs. Both companies can also distribute betting data products which utilize the official data feed to both licensed sports betting operators and platform providers.

About Sportradar

Sportradar is the global provider of sports betting and sports entertainment products and services. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

Sportradar will also be both the authorised global distributor of official NBA and WNBA betting data, and the distributor of live game video that is available to international sports betting operators for fans to experience in real time.

Scott Kaufman-Ross, senior vice president, head of gaming and new business ventures at the NBA, said: Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape.

Almost one-third of the world's population gambles or participates in sports betting at some point in their lives. That number is also growing, owing primarily to the popularity and accessibility of online gambling services. As a result, we conducted an online survey to understand this subject better. We believe that everyone, from casinos, and sports betting companies to players, should have access to this valuable information. Doing so makes it feasible to determine whether consumers are gambling responsibly and whether industry procedures are improving. TGM Research, as always, strives to provide market insights on this topic. e24fc04721

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