World Heart Day was celebrated every year on the last Sunday of September month from the year it was established till 2010. It is an effective event established in 2000 and organized every year by the World Heart Federation since 2000. From the year 2011, it was started celebrating annually on 29th of September (means no longer on last Sunday of the month).
World Heart Federation and its members actively involves in the celebration in order to spread the news about premature deaths from heart diseases and its risk factors (tobacco intake, lack of physical exercise, unhealthy diet and alcohol intake) to the common public. There are many collaborators of the World Heart Federation in this campaign including several major international non-profits (Indian Heart Association). Through this campaign, several effective preventative measures are promoted in order to reduce the risk of cardiovascular diseases.