World Association in Economics
Vienna, Austria
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The Head of the World Association in Economics and one of the Members of the World Association in Economics is Dr. Kateryna Bekh. She also became one of the Editorial Board Members and the Chief Editor of the Journal of the World Association in Economics. Her birthday is on the 5th of September. Her lecture (in English and in Vienna) costs 1,000 euros (one thousand euros) in 2025. She has academic experience since 2011.
Dr. Kateryna Bekh has more than 40 scientific publications in Economics, including publications in English and German:
1. Bekh, K. (2025). Banking System of the Republic of Austria. Journal of the World Association in Economics, 1(1), 8-11.
2. Bekh, K. (2025). The Role of Technologies in the International Marketing of Services. Modern Trends in the Development of Management and Economics of VUCA-World, 1, 460-462.
3. Bekh, K. (2025). Innovationen im modernen Dienstleistungsmarketing. Economics of Enterprise: Modern Problems of Theory and Practice, 1, 54-55.
4. Bekh, K. (2024). Urgent Challenges for the Service Sector. Global Security and Asymmetry of the World Economy in Terms of Unstable Development of the Economic Systems: Materials of the Scientific and Practical Conference, 1, 59-60.
5. Bekh, K. (2024). Modern Development of Brand Marketing. Braslav Readings. Economy of the 21st Century: National and Global Dimensions: Proceedings of the II International Scientific and Practical Conference, 1, 220-221.
6. Bekh, K. (2024). Modern Development of Mobile Marketing. Mechanisms for Ensuring Sustainable Economic Development: Problems, Prospects, International Experience: Materials of the V International Scientific and Practical Conference, 1, 223-225.
7. Bekh, K. (2024). Modern Development of Digital Marketing. Problems of the Genesis of the Economy of Intellectual and Innovative Capital: Materials of the Reports of the IV International Scientific and Practical Conference, 1, 430-431.
8. Bekh, K. (2024). Modern Trends in the Development of Online Shopping. Economic and Legal Aspects of Management: Current State, Efficiency and Prospects: Materials of the 10th International Scientific and Practical Conference, 1, 432-433.
9. Bekh, K. (2024). International Marketing of AGRANA Company. Actual Problems of Economics, Management and Marketing in Agrarian Business: Materials of the 3rd International Scientific and Practical Internet Conference, 1, 120-121.
10. Bekh, K. (2024). Modern International Marketing of Countries on the Example of Denmark. Urgent Problems of Accounting and Analytical Process in the Management of Entrepreneurial Activity: Materials of the XII International Scientific and Practical Internet-Conference, 1, 347-348.
11. Bekh, K. (2024). Die Bedeutung von modernen mobilen Marketingtechnologien. Economics of Enterprise: Modern Problems of the Theory and Practice: Proceedings of the International Scientific Conference, 1, 43-44.
12. Bekh, K. (2024). Glocal Economy in the VUCA World. Modern Directions of Management and Economy Development in the VUCA World: Collection of Materials of the II International Scientific and Practical Conference of Higher Education Students and Young Scientists, 1, 11-12.
13. Bekh, K. (2024). Concepts of Glocal Marketing and Glocalization. VII International Scientific Conference “Entrepreneurship and Trade: Development Trends”, 1, 9-11.
14. Bekh, K. A. (2022). Economic Benefits of the EU Countries from the Free Trade Area between Ukraine and the EU. The Association Agreement with the EU as a Tool for Ensuring the Stability of Ukraine’s Economy: Materials of the International Scientific and Practical Conference, 1, 132-133.
15. Bekh, K. (2021). Interpretation of the Term “Glocalization” in Researches of the World Economy and International Economic Relations. Bulletin of Taras Shevchenko National University of Kyiv. International Relations, 2(54), 55-58.
16. Bekh, K. A. (2021). The Influence of the Economic Policy of the EU Countries on the Activities of US Multinational Enterprises. “Principled Pragmatism” of the EU – Implications for Eastern and Southeastern Europe: Political, Economic, Legal and Communication Aspects: Proceedings of the International Scientific and Practical Conference, 1, 197-199.
17. Shnyrkov, O. I., Filipenko, A. S., Reznikova, N. V., Mazurenko, V. I., Zholos, T. O., Khvatov, Y. Y., Zablotska, R. O., Stakanov, R. D., Bekh, K. A., Polishchuk, L. S., Shvorak, L. O., Batrymenko, V. I., Chugaev, O. A., Negoda, A. V., & Rusak, D. M. (2021). Risks in the Modern System of International Economic Relations. Publishing centre “Kyiv University” (monograph: https://www.iir.edu.ua/sites/default/files/2023-03/%D0%A0%D0%B8%D0%B7%D0%B8%D0%BA%D0%B8%20%D0%B2%20%D1%81%D1%83%D1%87%D0%B0%D1%81%D0%BD%D1%96%D0%B9%20%D1%81%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D1%96%20%D0%9C%D0%95%D0%92.pdf).
18. Bekh, K. A. (2020). Impact of the COVID-19 Pandemic on the Global Gold Market. International Relations. Series: Economic Sciences, 23, 121-123.
19. Bekh, K. (2018). Dialectics of Combination of Global and Local Levels of Transnational Corporations’ Food and Beverage Brands in Different Countries. Journal of Global Economy Review, 8, 45-55.
20. Bekh, K. (2018). Features of the Formation of Consumer Demand on the Food Products National Market in Terms of Glocalization. Bulletin of Taras Shevchenko National University of Kyiv. International Relations, 1/2(47/48), 97-100.
21. Bekh, K. A. (2018). Theoretical and Applied Issues of Glocalization and Glocal Marketing Development. International Relations. Series: Economic Sciences, 12, 1-11.
22. Bekh, K. A. (2018). Instrumente des glokalen Marketings der Körperschaft Nestlé AG. II International Scientific Conference. Economy and Society: Modern Vectors of Development. Leipzig, Germany, 1, 4-6.
23. Bekh, K. A. (2018). Methods of Analyzing Consumer Preferences in Terms of Global Markets. Shevchenko Spring 2018: Materials of the International Scientific and Practical Conference for Students, Postgraduates and Young Scientists, 1, 104-108.
24. Bekh, K. (2018). Features of TNCs’ Glocal Marketing Activities at the Ukrainian Market. Actual Problems of International Relations: Materials of the International Scientific and Theoretical Conference for Young Scientists, 1, 64-68.
25. Bekh, K. A. (2017). Global and Local Dimensions of the TNCs’ Marketing Environment. Herald of Khmelnytskyi National University. Economic Sciences, 1(2), 140-144.
26. Bekh, K. A. (2017). Indicators of Glocal Dimensions of TNCs’ Marketing Environment. Economics. Finances. Law, 8, 18-22.
27. Bekh, K. A. (2017). Features of TNCs’ Global Websites. International scientific conference Economy and Management: Modern Transformation in the Age of Globalization. Klaipeda, Lithuania, 1, 15-17.
28. Bekh, K. A. (2017). Praxis der Anwendung von Instrumenten des glokalen Marketings an der Tätigkeit der Henkel AG & Co. KGaA. ІІ International Scientific Conference Economy and Society: a Modern Foundation For Human Development. Leipzig, Germany, 2, 25-28.
29. Bekh, K. (2017). Glocal Marketing Practice of Danone Company. Shevchenko Spring: Materials of the International Scientific and Practical Conference for Students, Postgraduates and Young Scientists, 1, 143-146.
30. Bekh, K. A. (2017). Conceptualization of Glocal Marketing Theories. Geostrategic Priorities of Ukraine in Political, Economic, Legal and Information Areas: Materials of the International Scientific and Theoretical Conference, 1, 96-97.
31. Bekh, K. (2017). Technological Dimension of TNCs’ Marketing Environment. Actual Problems of International Relations: Materials of the International Scientific and Theoretical Conference for Young Scientists, 1, 132-134.
32. Bekh, K. (2016). A Company’s Marketing Mix in Terms of Glocal Marketing. Baltic Journal of Economic Studies, 2(5), 10-15 (in the Web of Science: https://www.webofscience.com/wos/author/record/2340108; http://www.baltijapublishing.lv/index.php/issue/article/view/138).
33. Bekh, K. A. (2016). Methodology of Glocalization Processes Analysis in Terms of Globalization. Herald of Khmelnytskyi National University. Economic Sciences, 2(3), 249-253.
34. Bekh, K. A. (2016). Current Approaches to the Interpretation of the Concept of “Glocalization”. International Scientific-Practical Conference Modern Transformation of Economics and Management in the Era of Globalization: Conference Proceedings. Klaipeda, Lithuania, 5, 17-19.
35. Bekh, K. (2016). Marketing of TNCs in India in Terms of Glocalization. Shevchenko Spring: Materials of the International Scientific and Practical Conference for Students, Postgraduates and Young Scientists, 1, 166-169.
36. Bekh, K. (2016). Peculiarities of TNCs’ Marketing in PRC in Terms of Glocalization. Mega-Trends of Global Development and Economic Prospects of Ukraine: Materials of the International Conference, 1, 125-126.
37. Bekh, K. A. (2016). Conceptualization of the Concept of the Glocal in TNCs’ Marketing. Geostrategic Priorities of Ukraine in Political, Economic, Legal and Information Areas: Materials of the International Scientific and Practical Conference, 1, 131-133.
38. Bekh, K. (2016). The Practice of Applying Global and Local Approaches in the Marketing Activities of TNCs. Actual Problems of International Relations: Materials of the International Scientific and Practical Conference for Students, Postgraduates and Young Scientists, 1, 196-199.
39. Bekh, K. A. (2015). Theoretical Principles of Glocal Marketing of TNCs. Scientific Bulletin of the Bukovyna State University of Finance and Economics. Economic Sciences: Collection of Scientific Works, 28(2), 12-16.
40. Bekh, K. (2015). The Latest Real-Time Marketing Tools. Shevchenko Spring: Materials of the International Scientific and Practical Conference for Students, Postgraduates and Young Scientists, 2, 122-125.
41. Bekh, K. (2014). The Use of Indication of Product Origin in International Marketing. Shevchenko Spring: Materials of the International Scientific and Practical Conference for Students, Postgraduates and Young Scientists, 2, 119-122.
42. Bekh, K. (2014). The Latest Technologies in a Company’s Marketing Strategy. Actual Problems of International Relations: Materials of the International Scientific and Practical Conference for Students, Postgraduates and Young Scientists, 2, 84-86.
43. Bekh, K. (2013). Development of the Latest Technologies in International Marketing. Actual Problems of International Relations: Materials of the International Scientific and Practical Conference for Students, Postgraduates and Young Scientists, 2, 118-120.
44. Bekh, K. (2012). The Role of Cultural Differentiation in the Modern International Business. Actual Problems of International Relations: Collection of Scientific Papers, 105(2), 253-254.
45. Bekh, K. (2012). Internet Advertising as an Integral Component of the Development of the Modern International Business. Actual Problems of International Relations: Materials of the International Scientific and Practical Conference for Students, Postgraduates and Young Scientists, 2, 64-65.
46. Bekh, K. (2011). The Role of International Integration Associations in the Modern International Business. Actual Problems of International Relations: Collection of Scientific Papers, 98(2), 70-72.
Dr. Kateryna Bekh has been a Member and the Head of the World Association in Economics since 10.10.2022. She also became one of the Editorial Board Members and the Chief Editor of the Journal of the World Association in Economics on 01.09.2025.
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