PROGRAM

Agata Leszkiewicz (Twente)

Value Driven Channel Management: Customer Acquisition via Third-Party Platforms

Discussant: Xiaowei Zhang (Tilburg)  

Joey van Angeren (VU Amsterdam)

Empowering Digital Choice: Apple's Uninstallability Shift and its Implications for Platform Regulation

Discussant: Sam Cao (Stockholm) 

Cancelled due to health emergency :(

Ting Li (RSM)

VR Co-Browsing: Transforming the Home-Buying Journey through Enhanced Information Search

Discussant: Murat Tunc (Tilburg)

Agnieszka Kloc (RSM)

Gamifying User Engagement: The Impact of Leaderboard Competitive Structures in the Educational Online Platforms

Discussant: Poonacha Medappa (Tilburg)

Giannis Kanellopoulos (Tilburg)

How Antighosting Interventions Affect Matchmaking

David Kusterer (RSM)

Fake Reviews in Digital Markets: Fraudulent Behavior and Market (In-)Efficiency

Tinghan Zhang (Tilburg)

Preference Discovery in Consumer Search

Samuel Stäbler (Tilburg)

The Unheard Voice of Marketing Research:  Breaking Through to News and Social Media

Discussant: Marilou Miotto (RSM)

Shrabastee Banerjee (Tilburg)

What’s in a Response? Uncovering Management Response Strategies and Their Impact on Future Ratings and Sales

Discussant: Dainis Zegners (RSM)

Lachlan Deer (Tilburg)

Social Networks and Collective Action in Large Populations: An application to the Egyptian Arab Spring

Discussant: Olga Slivko (RSM)

Kathrin Gruber (Erasmus School of Economics)

Conversion Attribution Under Uncertainty: A Deep Ensemble Approach

Discussant: Francesco Balocco (VU Amsterdam)

Chiara Belletti (LMU)

How to Improve the Quality of the Data Training AI? Evidence from a Micro-tasking Platform

Discussant: Johannes Kasinger (Tilburg)  

Yagmur Ozdemir (RSM)

What People Think of Machines as Doctors: Unveiling the Value of Gen-AI for e-Health

Discussant: Ulrich Laitenberger (Tilburg) 

Ann-Kathrin Polenz (Mannheim)

A Balancing Act: The Tradeoff Between Review Detail and Rating Distortion caused by Abandonment of Online Reviews

Discussant: David Kusterer (RSM)

Sijia Ma (Tilburg)

When Attention-Grabbing Designs Backfire: The Impact of Topic Salience on Social Media Emotional Negativity

Discussant: Ugurcan Dundar (WU Wien)

Martin Quinn (RSM)

Hit the GAS: Designing Optimal Generalized Ad-supported Subscription Mechanisms

Florian Pethig (Tilburg)

Content Moderation in Online Brand Communities: Evidence from a Natural Experiment

Tobias Klein (Tilburg)

How Important are User-generated Data for Search Result Quality?