PRIVACY POLICY FOR WORDBLOOM
Effective date: 10/12/2026
This Privacy Policy explains how the developer of Wordbloom ("we", "us", "our") handles information in connection with the mobile game Wordbloom (the "App"), available on Google Play. By using the App, you agree to the practices described in this policy.
1. SUMMARY
- Wordbloom does not require an account, and we do not ask for your name, email address, phone number or other contact details to play.
- Your game progress and settings are stored on your device.
- The App displays ads provided by Google AdMob. AdMob may collect certain device information, as described below, to serve and measure ads.
- The App uses Google Analytics for Firebase to understand how the game is played (for example, which levels players finish or find difficult) so we can improve it. This data is not linked to your name or contact details.
2. INFORMATION STORED ON YOUR DEVICE
The App stores the following information locally on your device so you can continue where you left off:
- Game progress (current level, coins, hints, stars, bonus words and in-progress puzzle state)
- Gameplay statistics (such as time taken, hints used and stars earned per level)
- Settings (sound, music and haptics preferences)
- The date of your last daily reward
This information stays on your device. Separately, some gameplay events are sent to Google Analytics for Firebase, as described in Section 4.
3. ADVERTISING (GOOGLE ADMOB)
The App uses Google AdMob, an advertising service provided by Google LLC, to show ads (banner ads on menu screens, full-screen ads between levels, and optional rewarded ads). When ads are requested and displayed, the Google Mobile Ads SDK may automatically collect and process information such as:
- Device identifiers, including the Android Advertising ID and app set ID
- IP address, which may be used to estimate your general (approximate) location
- Device and app information, such as device model, operating system version, language, app version and network type
- Ad interaction data, such as ads viewed and clicked
- Diagnostic and performance data, such as ad loading performance
Google uses this information to deliver ads, measure ad performance, limit how often you see the same ad, prevent fraud and abuse, and, where permitted and consented to, show personalized ads based on your interests.
Google processes this information under its own privacy policy:
- Google Privacy Policy: https://policies.google.com/privacy
- How Google uses information from apps that use its services: https://policies.google.com/technologies/partner-sites
- AdMob and AdSense ads policies: https://support.google.com/admob/answer/6128543
4. ANALYTICS (GOOGLE ANALYTICS FOR FIREBASE)
The App uses Google Analytics for Firebase, a service provided by Google LLC, to measure how the game is used. It automatically collects:
- An app-instance ID (a random identifier for this installation of the App) and the Android Advertising ID
- Your IP address, which is used to estimate your general (approximate) location and is not stored in full
- Device and app information, such as device model, operating system version, language and app version
- Usage information, such as when the App is opened, session length, screens viewed and first launch
The App also sends gameplay events, such as:
- Levels started, completed or left unfinished, the attempt number, time spent and number of words found
- Hints used, rewarded ads watched, daily spins and similar in-game actions
- The highest level reached
We use this information only in aggregate, to find levels that are too hard or too easy, fix problems, measure how many players return, and understand which features and ad placements work. We also use it to measure ad revenue and the results of our own app-install advertising. We do not use it to identify you, and we do not send your name, email address or any other contact details to Google Analytics.
Google Analytics data is processed under the Google Privacy Policy (https://policies.google.com/privacy). More information: https://firebase.google.com/support/privacy
5. YOUR ADVERTISING CHOICES AND CONSENT
- Users in the European Economic Area, the United Kingdom and Switzerland: before personalized ads are shown, the App asks for your consent through Google's consent message (Google User Messaging Platform). You can accept, decline or manage your choices, and you can change them at any time from the App's settings.
- If you do not consent to personalized ads, you may still see non-personalized ads, which are based on context (such as the App itself) and general location rather than your personal profile.
- Users in U.S. states with privacy laws (such as California): you may opt out of the "sale" or "sharing" of personal information for targeted advertising. Where required, the App provides an opt-out through Google's consent tools.
- Any Android user can reset or delete their Advertising ID, or opt out of ads personalization, in the device settings (Settings > Google > Ads, or Settings > Privacy > Ads, depending on the device).
- You can manage your Google ad preferences at https://myadcenter.google.com
- Uninstalling the App stops all collection by the App, including analytics.
6. OTHER THIRD-PARTY SERVICES
The App is distributed through Google Play, which may collect information under Google's own terms and privacy policy. Apart from Google AdMob (Section 3) and Google Analytics for Firebase (Section 4), we do not use any other third-party analytics or tracking services in the App. If this changes, we will update this policy.
7. HOW WE USE INFORMATION
We do not collect your name or contact details. Information processed by the App is used only to:
- Save your game progress and settings on your device
- Display and measure ads through Google AdMob, which keeps the App free
- Understand and improve the game (difficulty, retention and features) through Google Analytics for Firebase
- Measure the performance of our own advertising for the App
8. SHARING OF INFORMATION
We do not sell your personal information. Information is shared only with Google, which provides the advertising (Section 3) and analytics (Section 4) services used by the App, and is handled by Google as described in those sections. We may link our Google Analytics, AdMob and Google Ads accounts so we can measure ad revenue and the results of our own advertising.
9. CHILDREN'S PRIVACY
Wordbloom is a general-audience game intended for users aged 13 and older. It is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information through the App, please contact us and we will take appropriate steps.
10. DATA RETENTION AND DELETION
- Game data stored on your device remains until you delete it. You can erase your progress at any time using "Reset Progress" in the App's Settings, or delete all App data by clearing the App's storage or uninstalling the App.
- Data collected by Google through AdMob is retained according to Google's policies. You can manage or delete data associated with your Google account at https://myaccount.google.com
- Google Analytics event data is kept for a limited period set in our Google Analytics settings (no longer than 14 months) and then deleted automatically. You can ask us to delete analytics data from your installation by contacting us (Section 15).
11. DATA SECURITY
Your game data stays on your device and is protected by your device's security features. Data exchanged with Google's advertising and analytics services is encrypted in transit. No method of transmission or storage is completely secure, but we choose trusted, industry-standard services.
12. INTERNATIONAL USERS
Google may process advertising and analytics data on servers in countries other than your own, including the United States, under appropriate safeguards described in Google's privacy policy.
13. YOUR RIGHTS
Depending on where you live, you may have rights to access, correct, delete or restrict the processing of your personal information, and to withdraw consent. Because we do not collect your name or contact details, most requests about advertising data are best handled through Google's tools linked above. For analytics data, you may contact us, and we will help where we can.
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and the effective date above will be updated. Significant changes may also be announced in the App or on its store listing.
15. CONTACT US
If you have questions about this Privacy Policy, please contact:
Email: xsparkaz@gmail.com