Updated on: Nov 2025
RESEARCH INTEREST
Video game analytics, livestreaming media, creator economy, public policy and marketing, social media analytics, AI and consumer interactions, and image analysis
SELECTED PUBLICATIONS
Jo, Wooyong; Sunder, Sarang; Choi, Jeonghye; Trivedi, Minakshi (2025) “In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings”. Journal of Consumer Research, Accepted and forthcoming. [Link]
Lowe, Mike; Jo, Wooyong; Ward, Morgan; Vohs, Kathleen (2025) “The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige”. Journal of Marketing Research, Accepted and forthcoming. [Link]
Jo, Wooyong; Lewis, Mike (2024) “Sponsored Product-based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry.” Production and Operations Management, 33(3): 621-851. [Link]
Jo, Wooyong; Sunder, Sarang; Choi, Jeonghye; Trivedi, Minakshi (2020) "Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending." Marketing Science, 39(1): 117-133. [Link]
WORKING PAPERS
Research about video game live streamers with Mike Lewis and Yanwen Wang (Under Review)
Revise and Resubmit to the 2nd round review at Marketing Science
Working paper available at: [SSRN]
Research on the disposable cup deposit policy with Hyunwoo Jung and Jeonghye Choi
Revise and Resubmit to the 3rd round review at Production and Operations Management—Marketing Department
Research about AR video game with Hyoryung Nam, Min-Seok Pang and Jeonghye Choi
Revise and Resubmit to the 2nd round review at Production and Operations Management—Marketing Department
Research on suspense and surprise in video gameplays with Hyoryung Nam and Jeonghye Choi
Research about the beauty premium of physicians on mobile health platforms with Wreeto Kar.
Research on AI-assisted product reviews: solo author
Research on AI’s assistance in academic writing and knowledge diffusion with Jie Li