Wooyong Jo
Assistant Professor of Marketing
Mitchell E. Daniels, Jr. School of Business, Purdue University, West Lafayette
Wooyong Jo
Assistant Professor of Marketing
Mitchell E. Daniels, Jr. School of Business, Purdue University, West Lafayette
Please click to "Download Wooyong Jo's Vitae"
Primary e-mail: wooyong@purdue.edu
Hi there! Welcome to my webpage. I'm Wooyong Jo (조우용) [pronounced: Woo-yong Jo], an empirical researcher with a passion for modeling consumer behaviors in video games, social media, and all sorts of online digital platforms. Basically, I get to call playing video games “research”—and yes, it’s as fun as it sounds!