About Us

Who we are

Woofles was established on August 2021 to provide convenient and nutritional raw dog food meals for dog owners across Metro Manila. Its six founders, from the Accountancy, Business, and Management strand of the Ateneo de Manila Senior High School, were brought with the task of coming up with the next big business idea, as a part of their required course. What ended up being the factor that truly cemented the company was the realization that there stood a scarcity of raw dog diets in the Philippines, despite its growing popularity. The potential of this market was too huge to ignore. This realization stood as the foundations of the business that Woofles is today, with the understanding that the current standard of dog foods, being kibble and canned meats, were not maximizing the potential health benefits that dogs can get from their meals. Despite this, these types of dog foods still serve as monoliths and staples in the dog food industry in the Philippines today. The founders behind Woofles sought to meet the need for a substantial and hassle-free dog diet experience, for their love and concern for animals, specifically dogs, everywhere.