Choi, W. J., & Sayedi, A. (2024). Agency Market Power and Information Disclosure in Online Advertising. Marketing Science (Forthcoming)

Choi, W. J., Liu, Q., & Shin, J. (2024). Predictive Analytics & Ship-then-shop Subscription. Management Science, 70(2), 1012-1028

Choi, W. J., Jerath, K., & Sarvary, M. (2023). Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey. Journal of Marketing Research, 60(5), 889-907

Choi, W. J., & Sayedi, A. (2023). Open & Private Exchanges in Display Advertising. Marketing Science, 42(3), 451-475

Choi, W. J., & Jerath, K. (2022). Privacy & Consumer Empowerment in Online Advertising. Foundations & Trends in Marketing, 15(3), 153-212

Choi, W. J., & Sayedi, A. (2019). Learning in Online Advertising. Marketing Science, 38(4), 584-608

Zeithammer, R. & Choi, W. J. (2024). Auctions of Auctions
Invited for Revision at Management Science

Choi, W. J., Jerath, K., & Sayedi, A. (2024). Endemic & Non-endemic Retail Media: The Role of Brand Response

Choi, W. J., & Zhou, B. (2024). Fifty Shades of Ads, and Beyond

Choi, W. J., Jerath, K., & Sarvary, M. (2021). Advertising & Price Competition Under Consumer Data Privacy Choices

Choi, W. J., Jerath, K., & Sarvary, M. (2021). Persuasive Advertising in a Vertically Differentiated Market
Reject & Resubmit at Journal of Marketing Research

Choi, W. J., & Sayedi, A. (2024). Ad Performance Reporting