W. Jason Choi

I am an Assistant Professor in the Marketing department at the Robert H. Smith School of Business, University of Maryland, College Park. 

My research interest lies in the design of digital advertising and retail media markets; for example, how auctions, intermediaries, and privacy regulations shape firm incentives, platform revenue, and consumer outcomes.

Education: PhD Marketing, MS Operations Research (Columbia University), BS Mathematics (KAIST)

E-mail: wjchoi@umd.edu