College of Tourism and Hospitality Management E-Books
College of Tourism and Hospitality Management E-Books
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Bachelor of Science in Tourism Management
* Newly acquired
Best practices in hospitality and tourism marketing and management: A quality of life perspective / edited by Campon C, Springer, c2019 (Tourism--Management - 306.4819)
International cultural tourism: management, implication and cases, / Sigala , M & Leslie, D, c2005 (Heritage tourism , Tourism - 338.4791)
Marketing in tourism, hospitality, events and food: A critical approach, 2nd ed. / Hirst, C & Tresidder, R. , Goodfellow Pub. LTD., c2016 (Special events--Marketing , Food--Marketing - 338.4791)
Management and marketing of wine tourism business: Theory, practice and cases / edited by Sigala, M & Robinson, R. , Springer, c2019 (Wine tourism , Wine and wine making - 338.4791)
Sustainable marketing of cultural and heritage tourism / Chhabra, D. , Routledge. c2010 (Geography , Hospitality - 338.47910688)
* Management and marketing of wine tourism business theory, practice, and cases / Sigala, M., Robinson, R., 2019 (wine tourism, wine and wine making - 641.22)
Marketing for hospitality and tourism, / Kotler, P. [et. al], Pearson Education Limited, c2017 (Tourism--Marketing , Hospitality industry--Marketing - 647.940688)
Handbook on e-marketing for tourism destinations / UNIWTO & ETC, c2010 (Telemarketing , Tourism--Marketing - 658.872)
Tourism marketing for cities and towns: using branding and event to attract tourism / Kolb, B, Elsevier, c2006 (Tourism--Marketing , City promotion - 659.2930776)
*Tourism development: Economics, management and strategy / edited by Ramos, A & Jimenez, P., Nova Science Pub. Inc., c2018 (Tourism , Tourism--Management - 910.68 )
Tourism management, marketing and development: Performance, strategies and sustainability , edited by Mariani, M [et. al], Palgrave McMillan, c2016 (Tourism--Management , Tourism--Marketing - 910.68)
*Tourism marketing: A strategic approach / edited by Ray, N, Das, D & Kumar, R. , Apple Acdemic Press, c2018 (Tourism--Marketing - 910.68)
*Linking urban and rural tourism: strategies in sustainability / edited by Slocum, S and Kline, C. , c2017 (Tourism , Rural-urban relations , Rural tourism - 910.684)
Marketing communications in tourism hospitality: Concepts, strategies and cases, by McCabe, S, Elsevier, c2009. (Communication in marketing , Tourism--Marketing , Hospitality industry--Marketing - 910.688)
Marketing in travel and tourism, 4th ed. / Middleton, T. C., Fyall. A. & Morgan, M., Elsevier, c2009 (Tourism--Marketing - 910.688)
The Rutledge handbook of tourism marketing / edited by McCabe, S, Routledge, c2014 (Tourism--Marketing - 910.688)
Bachelor of Science in Hospitality Management
*Best practices in hospitality and tourism marketing and management / Campoon, A., Hernández, J., Folgado, J., 2019 (tourism - management - 306.4819)
Marketing in tourism, hospitality, events and food: A critical approach, 2nd ed. / Hirst, C & Tresidder, R. , Goodfellow Pub. LTD., c2016 (Special events--Marketing , Food--Marketing - 338.4791)
Sustainable marketing of cultural and heritage tourism / Chhabra, D. , Routledge. c2010 (Geography , Hospitality - 338.47910688)
*Marketing in food, hospitality, tourism, and food, 2nd ed. / Tresidde, R., Hirst, C., 2016 (hospitality industry - marketing - 647.0688)
* Marketing for hospitality and tourism, / Kotler, P. [et. al], Pearson Education Limited, c2017 (Tourism--Marketing , Hospitality industry--Marketing - 647.940688)
Marketing communications in tourism hospitality: Concepts, strategies and cases, by McCabe, S, Elsevier, c2009. (Communication in marketing , Tourism--Marketing , Hospitality industry--Marketing - 910.688)
Bachelor of Science in Hotel and Restaurant Management
BBQ sauces, rubs & marinades for dummies / T. Cumbay, 2008 (marinades, sauces, barbecuing - (641.5784)
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