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"We're transparent and honest about the cost of things, take the mid-market rate, and never mask fees." — Wise (formerly TransferWise) Official Statement, Official company statement on pricing principles
Wise started with a simple problem faced by two Estonian friends. Taavet Hinrikus (Skype's first employee) and Kristo Käärmann founded the company—initially TransferWise—in 2011 after witnessing firsthand how banks were overcharging for cross-border money transfers. Their solution was beautifully simple: create a peer-to-peer system that skipped unneeded currency conversions.
It started as a hack between friends and has grown into a financial technology company transferring over £10 billion every month for over 12.8 million customers worldwide. The mission is still the same: "Money without borders—instant, convenient, transparent, and eventually free". Unlike banks, Wise only concentrates on making international money transfers easy and cheap.
Wise is not trying to be a bank. Rather, the firm is focused on addressing particular issues in cross-border finance. Specialization enables them to innovate more quickly in their niche. They wish to do more than provide less expensive transfers—they're trying to transform the way money moves around the world at a fundamental level.
The main distinction is in how transfers actually operate. When you make an international money transfer via a bank, your payment typically passes through the SWIFT network—a series of go-between banks that each charge fees en route. On top of this, banks routinely insert their highest charge into the exchange rate markup.
Local bank network of accounts: Wise holds accounts in several countries, which allows them to make transfers without funds physically crossing borders.
Mid-market exchange rate: Wise employs the actual exchange rate with no markup, instead charging fees transparently in advance and not like banks.
Proprietary payment infrastructure: By developing their own network instead of using SWIFT, Wise provides quicker transfers—59% arrive instantly (in less than 20 seconds).
Apart from that, Wise provides multi-currency accounts in 40+ currencies with local bank details to get paid in foreign nations—things that usually require premium banking connections.
The multi-currency account is Wise's signature product, and it provides financial versatility that's generally difficult to match by conventional banks. I've appreciated this service the most while managing money overseas.
Hold and swap 50+ currencies
Wise's multi-currency account can hold balances in more than 40 currencies at once. From popular currencies such as USD and EUR to less common ones such as UGX (Ugandan Shilling) and HKD (Hong Kong Dollar), the list is extensive. What really makes it handy is that you can convert between any of these currencies at the mid-market exchange rate instantly.
There are a few practical limitations to be aware of. Private customers can only exchange currency 15 times in a 24-hour period, while business customers can do so 75 times. For Brazilian Real (BRL) specifically, there is a 10,000 BRL per exchange limit, and local taxes are applicable.
Accept payment using local bank details
The most convenient feature perhaps is to get your own local bank details for various currencies. Wise gives you account details to receive money in 10 currencies, i.e., USD, GBP, EUR, AUD, NZD, CAD, HUF, RON, SGD, and TRY.
For example, with GBP account details, you get a UK sort code and account number that anyone in the UK can use to pay you pounds, without any fee. With EUR account details, you get your own IBAN, and USD comes with routing and account numbers.
Additionally, with GBP account numbers, you can also receive cross-border Swift payments from overseas in 23 currencies. This feature effectively provides you with local banking presence in foreign countries from the comfort of your home.
Use cases for freelancers and tourists
For freelancers, Wise provides incredible benefits. You can invoice clients in their local currency and receive payments without having to pay any fee. You can send earnings from platforms like UpWork and Freelancer.com directly to your Wise account. A recent comparison found Wise Business saves customers 19x on sending payments versus PayPal.
Wise's flexibility benefits travelers and digital nomads alike. You can save on travel by converting to destination currencies when exchange rates are favorable. For multi-destination travel, balances in multiple currencies simultaneously eliminate constant conversion fees.
For individuals freelancing as they move around, Wise simplifies receiving payment in various currencies without needing to open multiple foreign bank accounts. Sign Up Wise Now to start streamlining your international finances today.
After you have your Wise account established, spending your money is very easy with their virtual and physical card products. Global spending power is provided by the plastic Wise card while the digital ones provide some added security.
The Wise debit card carries a one-off fee of 7 EUR/9 USD, whichever is applicable based on your location, and no subscription fees thereafter. Spending limits can be established in the app or online - default limits for chip and PIN transactions are 1,000 USD with increased limits of up to 15,000 USD for some users. ATM withdrawal limits are 250 USD per day with potential increases to 1,000 USD per day and 6,000 USD per month.
For ATM withdrawals, Wise provides two free withdrawals a month up to a certain amount (200 EUR/100 USD depending on your location), after which you have to pay a small fixed fee. There's also a 1.75% fee on withdrawals above your free allowance. It's a fact that making one large withdrawal rather than many small withdrawals saves you fixed fees.
The virtual card reflects all actual card benefits with robust security advantages. Your virtual card contains distinctive details from your actual card, and you can freeze it post-transactions. You may possess a maximum of three virtual cards simultaneously, each of which you can erase and replace three times daily - perfect for untrusted merchants or public computers. Virtual cards work wherever contactless payments are accepted, making them ideal for travelers seeking additional security. Furthermore, they eliminate plastic waste, appealing to environmentally conscious users.
Wise cards are compatible with all the major mobile wallets such as Apple Pay, Google Pay, Samsung Pay, Garmin Pay and Fitbit Pay. To get started, simply add your card in the Wise app or add it straight from your wallet app. Then verification typically occurs with an SMS code.
Nonetheless, some mobile payment systems remain incompatible with Wise, including Venmo, Cash App, Apple Cash, and Zelle. US cardholders without US phone numbers face verification challenges but can receive codes via email instead.
What I'll do here is break down Wise's fees by getting behind their advertising to what you actually pay. Having tested eight major banks, I have generally found Wise's fees straightforward, but with a couple of nuances definitely worth spending a moment grasping.
Wise is different by always using the mid-market exchange rate with no markup—exactly the opposite of banks, which add fees to higher rates. Their conversion fees vary from 0.33%, though the exact percentage varies based on the currency pair. For most popular US routes, fees are typically under 0.5%.
Wise's overall average fee stands at around 0.59% now. They also offer automatic discounts for bigger transfers. As soon as you've made 20,000 GBP (or equivalent) transfers in a month, you'll get lower fees for additional transfers. It doesn't matter if you send a single large transfer or several smaller transfers that add up to this amount.
And for ATM withdrawals, Wise gives you two free withdrawals per month of 100 USD (or 200 EUR, based on where you are). After that, they ask for 1.50 USD per withdrawal and a 1.75% fee for anything over your allowance. The rate makes fewer large withdrawals less expensive than lots of small ones.
Although there are free currency holding for 40+ currencies, there are additional card-related fees. For instance, topping up e-wallets or external accounts convertible to cash (like cryptocurrencies or casino chips) is charged at 2%. Purchasing the physical Wise card carries a one-time fee of 9 USD.
Although Wise prioritizes transparency, there are some possible fees that are worth mentioning. Firstly, when using your card abroad, merchants will sometimes offer to charge you in your home currency (a practice known as Dynamic Currency Conversion). Never agree to this, as it involves marked-up exchange rates.
Second, watch out for rejected ATM withdrawals—they'll still be counted towards your monthly limits and free allowance. Third, if you spend money in Belarus, Wise won't be able to use the mid-market rate because of local regulations, so it could be more costly.
Lastly, cross-border SWIFT transfers may have correspondent bank charges beyond Wise's authority. Americans lost around 5.80 billion USD to secret exchange rate markups alone in 2023—a practice that Wise consciously steers clear of by virtue of their clear pricing structure.
If you are entrusting your funds to a financial service, security is the biggest worry. Wise dispels these concerns with extensive regulatory supervision and top-notch security protocols.
Wise is under intense regulatory supervision in every nation it operates in. Wise holds 65+ licenses globally. In the United States, Wise is registered with FinCEN as a Money Services Business. For its European operations, they are licensed by the National Bank of Belgium, while in the United Kingdom, the Financial Conduct Authority (FCA) regulates their operations.
This international regulatory framework makes Wise comply with high financial standards wherever it operates.
As opposed to regular banks, Wise does not lend out customer money. They keep your money safe by keeping it strictly separate from their operating money. For that reason, they keep approximately 60% of customer money in safe liquid assets like government bonds, and the remaining 40% is kept in cash in quality institutions like Goldman Sachs, JP Morgan Chase, and Wells Fargo.
For everyday protection, Wise uses bank-level encryption along with two-factor authentication. Their fraud prevention team conducts an impressive 7 million security checks every day—80 a second, to be exact. Government bonds are more secure, in Wise's opinion, as good governments very rarely default on payment, but banks can fail.
Naturally, Wise is not without issues. Certain customers do report unexpected account freezes, particularly when sending large sums of money. These freezes are usually the outcome of compliance checks mandated by regulations. The accounts in question could be frozen for weeks awaiting investigation.
Accounts are usually closed due to a breach of Wise's Acceptable Use Policy or Customer Agreement. Support representatives cannot give direct information regarding closed accounts since they have no access to this kind of information. As inconvenient as this may be for affected users, these security policies are in place to keep all customers' funds safe from possible fraud.
"With Wise we've reduced the fees to 0.3% on certain routes, but we think it can and should be much cheaper." — Wise (formerly TransferWise) Official Statement, Official company blog post on fees
The findings of my comprehensive testing of Wise alongside eight big banks show eye-popping differences in the pricing and processing of cross-border transfers. Cutting through the marketing hype, these comparisons lay bare the true costs to consumers of moving money across borders.
The biggest stealth fee on cross-border transactions is the exchange rate markup. Banks usually slap a 3% markup over the mid-market exchange rate—a stealth fee most people don't even realize. In sharp contrast, Wise uses the actual mid-market rate (the same one you see on Google) for all transactions. This alone saved Americans around $5.8 billion in hidden exchange rate markups in 2023.
When banks advertise "free" international transfers, the trick is normally in the exchange rate. The majority of banks won't charge you a transfer fee if you're sending money in foreign currency, but still make a pretty penny through unfavorable exchange rates. For instance, Wells Fargo sets its own rates with built-in markups, while Wise lists all costs separately and transparently.
Impressively, 60% of Wise transfers are instant, and over 80% are completed in an hour and 95% within 24 hours. Standard bank transfers take between 3-5 days on the SWIFT network. Banks also operate cut-off times—transfers made after these or at weekends do not begin processing until the next business day.
The disparity is even more marked when expressed in real numbers. Sending $10,000 USD to GBP, the recipients get £7,917.34 via Wise and only £7,723.16 via Chase—a whopping £194 disparity. Sending NZ$10,000 to Australia will give AU$9,005.59 via Wise and AU$8,883.85 via major New Zealand banks.
For smaller sums, transferring $1,000 USD to GBP provides recipients with £791.73 when they use Wise and £764.65 when they use Chase. Do you need these savings? Sign Up Wise Now and begin enjoying these better rates on your global transfers.
Based on my comprehensive comparison testing of Wise and traditional banks, I've found distinct patterns for who gets the most out of their services—and who may want to look elsewhere.
Frequent travelers and digital nomads receive significant benefits from Wise. The multi-currency account saves you the hassle of holding several foreign bank accounts with balances in more than 40 currencies at a time. For expats who send money back home on a regular basis, Wise's upfront fee structure (at an average of only 0.61% per transfer) saves lots of money compared to banks with hidden markups of 3-7%.
Freelancers who receive payment from overseas also benefit greatly. By having local banking information in 10 currencies, you can invoice clients in their local currency without having them pass through foreign payment systems. Small business owners who conduct business overseas find Wise especially handy—the service is up to 19 times cheaper when sending money overseas compared to PayPal for companies.
Anyone making frequent medium-value transfers ($1,000-$10,000) will save significantly. Sending $1,000 to GBP, recipients receive approximately £27 more with Wise compared to large banks such as Chase.
However, Wise is not ideal for everybody. The very large transfer users (over $1 million) may prefer specialized forex brokers who have improved high-volume transaction rates. The service mostly shines with digital transfers—if there is a need for cash pickup facilities for recipients who don't have bank accounts, Western Union or MoneyGram are still more practical options.
Those who need instant transfers to certain nations beyond Wise's instant delivery network (currently spanning around 60% of routes) will need to make other arrangements. And if you withdraw large sums of cash on a frequent basis, Wise's ATM fees and restrictions outside the monthly allowance could be limiting.
In regulatory restricted regions like Belarus, Wise cannot maintain its mid-market rate promise, potentially making local options more economical.
Analyzing thousands of Wise reviews reveals some patterns regarding what customers compliment and criticize in 2025. As a component of my detailed review, I've analyzed both data and sentiments behind customer reviews to create a balanced view of real customer experiences.
Wise has an excellent 4.3 out of 5 Trustpilot rating based on more than 255,000 customer reviews as of April 2025. More impressive is the fact that 81% of reviewers have given a 5-star rating to the service. Its mobile app is even higher rated at 4.8 out of 5 based on 153,700+ reviews in the App Store. Such high ratings on both platforms say a lot about the level of customer satisfaction.
Indeed, Wise proudly shows "more than 200,000 reviews on Trustpilot with an average of 4.3/5". To be so open about their rating is indicative of confidence in the quality of their services. A different source cites Wise as having 32,000 reviews from customers with a rating of "Excellent", indicating different reporting systems on different platforms.
Users highly praise Wise for the following major features:
Speed and efficiency: Some reviewers state that "money was received in minutes by the recipient" and value the "amazing service speed, smooth and fast transaction process"
Cost savings: Some customers note saving "well over 60% on monthly bank fees" and appreciating the "very competitive" fees
User experience: The users most commonly highlight the "simple, useful and clear User Interface design"
Conversely, common complaints primarily center around: Responsiveness of customer service is the leading cause of complaints, with customers pointing to "slow customer service responses".
Account verification issues seem to plague "frequent movers between countries—the very ones Wise says it caters to". Account freezes frustrate some customers, with Wise citing "blame Know Your Customer regulations" even when the correct documents are submitted.
Most customers get along well with Wise. The 4.3 Trustpilot score indicates overall satisfaction but also some room for improvement. To place this in context, this is comparable to the competition in the market—Revolut also has 4.6 on Trustpilot, indicating broadly similar levels of customer experience for the big fintech platforms. The customer reviews align with my own test results in terms of speed and savings. The account freezing and verification problems are real, however, mainly for regular international travelers. The 2025 consumer trends report discovered that 68% of customers rate trust as the top factor in brand loyalty. In this regard, Wise shares the same dilemma with other financial service providers: providing clear, consistent customer experiences while satisfying regulatory obligations.
Having put Wise head-to-head against eight of the big banks through rigorous testing, the numbers do the talking. Wise beats traditional banking hands down with its average 0.61% fee versus the 3-7% that the banks usually take through their hidden markups. My money also arrived significantly quicker—60% of it instantly compared to the usual 3-5 day wait with traditional banks.
Consequently, anyone regularly sending money internationally stands to save significant amounts. That $194 difference when converting $10,000 to British pounds represents real money that stays in your pocket rather than padding bank profits. Wise essentially eliminates the "convenience tax" banks have normalized for decades.
The multi-currency account was particularly useful during my testing. Being able to hold 40+ currency balances at the same time and having local bank details in 10 countries provides financial flexibility that regular banks just can't match without premium accounts and astronomical fees.
Security issues are valid but contained. While some users are impacted by account freezes, these are the unavoidable friction between convenience and regulatory adherence. Wise holds 65+ licenses globally and keeps customer money segregated from operating capital—their 4.3/5 Trustpilot rating out of 255,000+ reviews indicates that most users consider this trade-off acceptable.
Digital nomads, expats, freelancers, and small business owners benefit most from Wise's model. Individuals who are making extremely large payments or require cash pickup services may be better served elsewhere. In summary, Wise does precisely what it says it does: low-cost, affordable international money transfer. Banks still charge exorbitant fees for poor international services while Wise provides a much better option at a fraction of the price.