Wingstop.com/survey – Win a $50 Gift Card – Wingstop Survey

Chicken wing enthusiasts, take note - Wingstop has unveiled an expansive new customer satisfaction survey aimed at gathering in-depth feedback to enhance the dining experience at its restaurants worldwide.

The online survey, accessible through the Wingstop mobile app and website, covers a wide range of topics related to the customer experience. From food quality and menu innovation to service and restaurant environment, Wingstop is leaving no stone unturned in its quest to better understand the needs and preferences of its patrons.

The Wingstop Customer Satisfaction Survey

"Listening to our customers and continuously improving based on their feedback is absolutely critical to our success," said Wingstop CEO Michael Skipworth. "This new survey represents our most comprehensive effort yet to gather granular, actionable insights that will inform everything from menu development to staff training to facility upgrades at our restaurants."

The survey delves deep into detailed feedback on Wingstop's signature menu items - its classic and boneless chicken wings. Customers provide comprehensive ratings on factors such as flavor, juiciness, crispiness, portion size, and overall satisfaction. The survey also covers the brand's selection of dipping sauces, as well as the taste and quality of fries, veggies, and other sides.

"We know our wings are the heart and soul of the Wingstop experience, so getting in-depth customer feedback on every aspect of them is crucial," said Skipworth. "Are the flavors hitting the mark? Is the crispiness just right? Do portion sizes meet expectations? This survey will tell us everything we need to know."

Beyond the food, the survey collects extensive feedback on the service and operations side of the business. Customers rate their interactions with Wingstop staff, the speed of service, and the overall efficiency of the order fulfillment process. They also provide input on the physical restaurant environment, including cleanliness, seating comfort, and ambiance.

"As Wingstop continues to grow our footprint and expand our off-premises capabilities, it's critical that we maintain a consistent, high-quality customer experience regardless of how guests choose to enjoy our food," said Skipworth. "The service and operations data from this survey will be invaluable as we strive for excellence across all aspects of our business."

Loyalty, Advocacy, and Continuous Feedback

In addition to the core food and operations topics, the Wingstop customer survey also explores crucial questions around customer loyalty and brand advocacy. Respondents indicate the likelihood that they will return to Wingstop in the future and whether they would recommend the restaurant to friends and family.

The survey prompts customers to share the primary reasons they choose Wingstop, as well as any specific factors that could lead them to visit more often or try new menu items. This information will help the brand refine its marketing messaging and loyalty program.

"Ultimately, we want Wingstop to be the go-to destination for chicken wing lovers everywhere," said Skipworth. "The loyalty and advocacy insights from this survey will be invaluable as we work to strengthen that bond between our brand and our customers."

To encourage broad participation, Wingstop is offering an enticing sweepstakes incentive. Customers who complete the survey will be entered into a monthly drawing to win free Wingstop for a year.

Beyond the one-time survey, Wingstop also plans to regularly solicit customer feedback through shorter, more focused surveys throughout the year. This ongoing dialogue will allow the brand to quickly identify and address any emerging issues or changing customer preferences.

"We see this comprehensive customer survey as just the starting point of a much deeper, more continuous feedback loop with our guests," said Skipworth. "Their voice will be central to all of our key business decisions going forward."

Menu Innovation and Refinement

One of the key areas of focus for the Wingstop customer survey is menu innovation and refinement. The brand wants to understand which existing menu items resonate most with customers, as well as gauge interest in potential new offerings.

"Our customers are the true experts when it comes to our food, so we want to leverage their insights to guide our menu strategy," said Skipworth. "Are there specific flavor profiles, ingredients, or preparation techniques they'd love to see us experiment with? We're all ears."

The survey prompts customers to share their thoughts on Wingstop's current menu, including which items they order most frequently and what they like or dislike about each one. Respondents are also invited to suggest entirely new menu concepts that they'd be excited to try.

"We know our customers are incredibly passionate about wings, so we want to harness that passion to shape the future of our menu," said Skipworth. "Whether it's perfecting our existing classics or dreaming up bold new flavor innovations, this survey will be a treasure trove of menu inspiration."

Beyond just the core menu, the survey also explores customer interest in potential new offerings beyond traditional chicken wings. This could include expanded appetizer and side options, as well as the possibility of Wingstop entering new dayparts like breakfast or late night.

"While wings will always be our bread and butter, we're excited to explore how we can expand the Wingstop experience for our customers," said Skipworth. "Their feedback on potential new menu directions will be crucial as we chart the path forward for our brand."

The new Wingstop customer satisfaction survey is available now through the brand's mobile app and website. The company says it will share key findings and insights from the survey in the coming months as it works to enhance the overall Wingstop experience for its loyal customers.

"This is just the beginning of an even deeper, more meaningful dialogue with our guests," said Skipworth. "We're ready to roll up our sleeves and get to work on turning their feedback into real improvements across our business."