Wingstop.com/survey – Win a $50 Gift Card – Wingstop Survey

Wingstop, the rapidly growing chicken wing restaurant chain, has launched an ambitious new effort to gather comprehensive feedback from its customer base. The Wingstop Customer Satisfaction Survey aims to provide the company with a wealth of data and insights to help enhance the overall dining experience at its locations worldwide.

The online survey, accessible through the Wingstop mobile app and website, consists of over 30 detailed questions covering a wide range of topics related to the customer experience. From food quality and menu innovation to service and restaurant environment, the survey leaves no stone unturned in Wingstop's quest to better understand the needs and preferences of its patrons.

"Listening to our customers and continuously improving based on their feedback is absolutely critical to our success," said Wingstop CEO Michael Skipworth. "This new survey represents our most comprehensive effort yet to gather granular, actionable insights that will inform everything from menu development to staff training to facility upgrades at our restaurants."

A Deep Dive on Food Quality

At the heart of the Wingstop customer survey are extensive questions about the quality and taste of the brand's signature menu items - its classic and boneless chicken wings. Customers are asked to provide detailed ratings on factors such as flavor, juiciness, crispiness, portion size, and overall satisfaction.

The survey also delves into feedback on Wingstop's wide selection of dipping sauces, ranging from traditional flavors like Buffalo and Ranch to more unique options like Lemon Pepper and Harissa. Respondents indicate their preferred sauces and evaluate attributes like flavor intensity and consistency.

Beyond the wings, the survey covers feedback on Wingstop's fries, veggies, and other sides. Customers rate the taste, freshness, and quality of these complementary menu items. There are also open-ended questions that allow respondents to suggest new food and flavor ideas.

"Our chicken wings are the heart and soul of the Wingstop brand, so getting granular feedback on every aspect of their preparation and presentation is absolutely critical," said Skipworth. "But we also want to ensure all of our menu offerings are meeting or exceeding customer expectations."

Digging into Service and Operations

In addition to the food-focused questions, the Wingstop customer survey devotes significant attention to the service and operations side of the business. Customers are asked to rate their interactions with Wingstop staff, including the friendliness and attentiveness of servers, the speed of service, and the overall efficiency of the order fulfillment process.

The survey also covers the physical restaurant environment, with questions about cleanliness, seating comfort, décor, and overall ambiance. Customers indicate their satisfaction levels and provide suggestions for improvements.

Wingstop is particularly interested in feedback around the brand's dine-in, takeout, and delivery experiences. The survey prompts customers to compare their satisfaction across these different service channels and identify any pain points or friction points.

"As Wingstop continues to grow our footprint and expand our off-premises capabilities, it's critical that we maintain a consistent, high-quality customer experience regardless of how guests choose to enjoy our food," said Skipworth. "This survey will help us identify any gaps or inconsistencies that need to be addressed."

Loyalty and Advocacy Insights

Beyond the core food and operations topics, the Wingstop customer survey also delves into important questions around customer loyalty and brand advocacy. Respondents indicate the likelihood that they will return to Wingstop in the future and whether they would recommend the restaurant to friends and family.

The survey also prompts customers to share the primary reasons they choose Wingstop, as well as any specific factors that could lead them to visit more often or try new menu items. This information will help the brand refine its marketing messaging and loyalty program to better resonate with its customer base.

"Ultimately, we want Wingstop to be the go-to destination for chicken wing lovers everywhere," said Skipworth. "The loyalty and advocacy insights from this survey will be invaluable as we work to strengthen that bond between our brand and our customers."

Sweepstakes Incentive and Ongoing Feedback

To encourage broad participation in the Wingstop customer survey, the brand is offering an enticing sweepstakes incentive. Customers who complete the survey will be entered into a monthly drawing to win free Wingstop for a year. This prize includes a $1,200 Wingstop gift card that can be used for dine-in, takeout, or delivery orders.

In addition to the one-time survey, Wingstop also plans to regularly solicit customer feedback through shorter, more focused surveys throughout the year. This ongoing dialogue will allow the brand to quickly identify and address any emerging issues or changing customer preferences.

"We see this comprehensive customer survey as just the starting point of a much deeper, more continuous feedback loop with our guests," said Skipworth. "Their voice will be central to all of our key business decisions going forward."

The new Wingstop customer satisfaction survey is available now through the brand's mobile app and website. The company says it will share key findings and insights from the survey in the coming months as it works to enhance the overall Wingstop experience.