YouTube channel to showcase and educate the Indian audience, not only those who are in India but across the world, about various wine regions and cultures around the world by Mr. Vikrant Holkar.

Wine is a very misunderstood product in India. With a population of more than 1 billion, India ranks among the top 5 countries in consumption of alcohol, where wine is only consumed at 2%. There is a lack of wine education, and there is a lot of potential in the Indian market, which is growing year by year.

Direct marketing of alcohol (including wine, unfortunately) is not allowed in India, but YouTube and social media give these advantages to reach an audience, which is allowed for educational purposes.

Wine culture is becoming very popular in the Nashik region; one of the wineries called Sula Wines in Nashik, Maharashtra, recorded the highest number of visitors in the world last year 2022 (thanks to the population). Wineries like Chandon (a French company) are growing. Wine consumption in China back in the day and now has seen drastic changes; similarly, I see a lot of potential in the Indian market.

• Mr. Vikrant Holkar.