Investigating real FitBit data to craft marketing recommendations for BellaBeat

BellaBeat is a women-owned, women-focused smart device company. They market various fitness tracker devices to women. In this case study, I analyze crowd-sourced FitBit data. I then see how this data can relate to the BellaBeat company and potential customers. I carefully curated high-level recommendations for the marketing team's strategy. Below is the presentation I would give to stake holders to share my findings.