Embedded Files
WINCHBRAID GIFT CARDS NOW AVAILABLE
NEW PRODUCT - SINKING BRAID
NEW PRODUCT - SINKING BRAID
Available to purchase from 1 June 2023
About
About
Andre Mellet, grew up in a world of fishing, with both his mother and father participating in fishing competitions. His mother won a few awards for catching some of the biggest fish when he was a youngster and his father also spend many hours along the shore line. Andre was no stranger to how the fishing community operated and soon found his own interest in participating in the sport.
In his earlier years he was part of the Gauteng freshwater angling team but that quickly changed to sea water fishing when he moved to the North Coast of KZN. He has been a proud member of the Zululand Masters team since 2011 and was awarded his South African Presidents colours in 2019 which took him to Namibia to participate in the annual international gala competition. He competed against Namibia again in 2021 in Jeffreysbay.
Despite limited time due to work commitments he still competes in SASAA, Zululand league for Port Natal Angling Club, which allowed him the opportunity to be chosen as one of Zululand's Grandmasters in 2022 where he participated in the Grandmaster's SA championship in Jeffreysbay in November 2022 and again as Master in Jan 2023 in Jeffreysbay.
Winch braid started as a small side business and after 3 years of success it has become a brand that many fisherman use and love, so much so that Andre took on the running of Winch Braid full time from December 2021 as the success of the brand continued to grow. The brand is also established in Namibia. Negotiation in progress to retail in Mozambique, Kenya & Australia.
Together with his small team, he works hard to make sure that his clients needs are met through sufficient dedication.
Meet the team
Meet the team
"Behind every successful man there is an even more successful women"
Elmarie met André in 2018 and they became good friends...some may say the friendship had some exception benefits with Winchbraid still being in the beginning phases of what has become a successful business. Being an accountant and having a strong admin background, Elmarie soon got involved in the day to day running of Winchbraid. With Elmarie’s accounting software experience and enthusiasm, she assisted André with accurate and timely financial reporting and controls, (teaching the 'old' man some new tricks) which lead to better decision making and improved customer service. Elmarie continues to be Andre’s support when he is off showing the young fishermen how to fish and has even landed a few good catches herself.
Anel is a High School Business studies and Accounting Teacher and also Elmarie's oldest daughter. She studied business management and marketing, to name a few qualifications, but ended up back in the classroom where it all started...some may question why...
Social media marketing has always been an interesting platform and the ways it can have a significant impact on a business like Winch braid. Increasing brand awareness, engagement with customers, and driving sales was the biggest benefits of all and that was the push Anel needed to put together a efficient marketing strategy to help broaden Winch braid's target market and create more awareness.
The Winch braid name has become well know throughout the fishing community and we hope to expand it even further, into a brand that all can be proud of. Anel continues to work closely with Elmarie and André and is always on standby to assist the Winch Braid ambassadors and most importantly André, when he is participating in the many competitions throughout the year.
Vision and Mission
Vision and Mission
Our customers are the most important part of our business.
Our customers aren't dependent on us.
We are dependent on them.
Our customers aren't an interruption on work.
They are the purpose of it.
Our customers aren't outsiders to our business.
They are part of it.
We are not doing them a favour by serving them...they are doing us a favour by giving us the opportunity to make our business grow!
As orders are received, packaging and delivery is prepared on the same day to ensure our customers receive their order quickly and service is done sufficiently. The packages are taken to the local courier guy or postnet so delivery is quick, no matter where our customers are.
Service and customer satisfaction is our first priority. (Order in...parcel out)
Page updated
Google Sites
Report abuse