Will Scott

Will Scott is a recognized leader in digital marketing, known for coining the phrase “barnacle SEO” in 2008. Will is frequently invited to present at marketing and other industry conferences. Will founded Search Influence in 2006 with his wife, Angie Scott. Since putting his first website online in 1994, Will has led teams responsible for creating thousands of websites for business, building hundreds of thousands of pages in online directories, and delivering millions of visits from search. At Search Influence, Will directs the teams of dedicated professionals who optimize your potential! Outside of work, Will is a father to two boys, husband to Angie, his co-founder and COO in Search Influence. He is active in local non-profit and civic causes, an Ironman athlete, and a recovering heart patient.

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How higher education is failing at SEO

Marketers and institutional leaders see SEO as foundational but admit their units lack an SEO strategy, a recent study found.

Why SMBs should spend more of their budget on online marketing in 2017

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.

Excited about Google’s new map ads? You should be!

Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.

Help! I just launched a new website and my search rankings tanked!

Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.