I work at the intersection between music, culture, and people. My practice focuses on building bridges – between cultures, between sound and context, and between ideas and lived experience.
Wild Wata reflects this approach. As water flows, I connect disciplines, cultures, and ways of knowing; as water balances itself, I ensure that each cultural side is represented with equal weight and clarity; as water nourishes, I build long-term cultural foundations that support sustainable growth for organizations and businesses.
I work with institutions, projects, and creatives to translate complex music and cultural ideas into accessible, immersive experiences. Conversely, I support brands and businesses in grounding their stories within meaningful cultural frameworks, adding depth, clarity, and intellectual coherence beyond conventional marketing or advertising strategies.
I curate signature sounds for both social media and physical spaces, working with cross-cultural organizations and businesses such as museums, health and wellness centers, international hotels and lounges, and global brands. My approach emphasizes cultural context, atmosphere, and long-term identity rather than generic background music.
Selected collaborations include:
Dallas Museum of Art
Crow Museum of Asian Art
NTS Radio
ROVR Radio
The W Hotel
I create educational videos on diverse music-cultures, explaining music theory and the socio-historical context behind sound in an accessible and engaging way.
Selected collaborations include:
Reservoir Media
University of North Texas
I lead guest lectures and guided deep-listening sessions on music and culture across a wide range of topics, including global pop, music and identity, sacred sound, Indigenous cultures, and ethnomusicology.
I hold a PhD in Ethnomusicology from the University of North Texas and have six years of teaching experience across both music and English departments. Courses taught include Music Cultures of the World, Global Pop, History of Western Instruments, and First-Year Writing.
Invited talks, conference presentations, and academic engagements include:
American Folklore Society
Harvard University
Indiana University - Bloomington
University of Missouri - Columbia
Shyboy Hifi
I conduct interviews and moderate conversations for live events and podcasts, facilitating thoughtful dialogue through in-depth inquiry, active listening, and audience-aware engagement. My work focuses on creating conversations that are both intellectually rich and accessible to diverse audiences.
My undergraduate training is in journalism from the Missouri School of Journalism. I previously worked with:
China Radio International (CRI)
KOPN Community Radio
KUZU Community Radio
Interviewees include:
The Wailers
Taj Weekes
Howard Johnson
Pivotal musicians from across China