Wild+Kind grew from a simple question: what would it take for worthwhile outdoor experiences to become easier to begin and something young people and families could genuinely return to?
It brings together lived experience of navigating support systems, more than a decade of nature-based programme and partnership development, and the expertise of people working across outdoor practice, trauma, childhood and family support.
Wild+Kind is being built at the point where those different forms of knowledge meet.
Wild+Kind is moving into its first real-world testing.
Rather than defining the model fully in advance, we are developing it through practice, practitioner experience, specialist input and the perspectives of young people and families.
The aim is to understand what proves useful in practice, what needs to change, and what is genuinely needed to make the approach repeatable in different places and outdoor disciplines.
“People don’t arrive neutral. Many are already spending energy just to be there, arriving into services, spaces, and experiences shaped by what’s come before. I’ve lived that, and I’ve seen it in the work. How often being there can ask more than people have to give.
So the question for me became: how do we design experiences where energy flows the other way? Where taking part gives energy, rather than takes it away. Wild+Kind comes from that.”
Rosie Naylor, Founder
Wild+Kind is led by Rosie Naylor, a systems-focused designer with over a decade of experience developing nature-based programmes across community and national contexts.
Her work brings together programme design, partnerships, and real-world delivery, alongside lived experience as an adoptive parent navigating complex support systems.
Andrea Van-Sittart brings senior experience across community-based services, governance, and large-scale programme delivery.
Her background includes leading national nature-based programmes and partnerships, alongside oversight of safeguarding and operations within community-based organisations offering ongoing, place-based support.