About Wild+Kind
About Wild+Kind
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People need something they can return to
People need something they can return to
Where this comes from
Where this comes from
Wild+Kind is shaped by lived experience, relational practice grounded in the outdoors, and partnership.
It brings together programme design, systems thinking, and real-world experience to make it easier to connect people with outdoor experiences in ways that hold over time.
Evidence of demand
Evidence of demand
Wild+Kind has been shaped through engagement with young people, families, and over 30 organisations across social care, youth services, education, and voluntary sector organisations.
This includes surveys, conversations, and collaboration with practitioners and services working directly with those navigating the impacts of trauma.
What we heard
What we heard
People spoke about how valuable experiences are introduced and sustained.
Low-barrier ways to begin.
Clarity about what to expect.
The ability to take part at their own pace.
Experiences shaped around the energy people arrive with, not just willingness.
And continuity in people, place, and experience.
What organisations need
What organisations need
Organisations described the absence of a consistent, reliable, non-clinical option they could refer into.
Particularly for those not meeting thresholds or waiting.
Many have expressed interest in piloting or referring into a consistent pathway.
How it is being developed
How it is being developed
Wild+Kind is being developed through a phased approach to test, refine, and strengthen the model.
Each stage builds evidence through use, reduces risk, and ensures the approach works in real contexts before expanding.
Working with partners
Working with partners
Wild+Kind is being developed alongside partner organisations working across youth services, family support, and outdoor settings.
These partnerships ensure the approach reflects real service contexts and aligns with how organisations already operate.
“People don’t arrive neutral. Many are already spending energy just to be there, arriving into services, spaces, and experiences shaped by what’s come before. I’ve lived that, and I’ve seen it in the work. How often being there can ask more than people have to give.
So the question for me became: how do we design experiences where energy flows the other way? Where taking part gives energy, rather than takes it away. Wild+Kind comes from that.”
Rosie Naylor, Founder
Meet the team
Meet the team
Rosie Naylor (she/her), Founder
Rosie Naylor (she/her), Founder
Wild+Kind is led by Rosie Naylor, a systems-focused designer with over a decade of experience developing nature-based programmes across community and national contexts.
Her work brings together programme design, partnerships, and real-world delivery, alongside lived experience as an adoptive parent navigating complex support systems.
Andrea Van-Sittart, Non-Executive Director
Andrea Van-Sittart, Non-Executive Director
Andrea Van-Sittart brings senior experience across community-based services, governance, and large-scale programme delivery.
Her background includes leading national nature-based programmes and partnerships, alongside oversight of safeguarding and operations within community-based organisations offering ongoing, place-based support.
Shaped with people. Designed to hold over time.
Shaped with people. Designed to hold over time.
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