Developed a cohesive brand identity and marketing system for a local small business specializing in handmade cinnamon rolls. The project included logo exploration, final badge design, promotional graphics, and digital marketing materials for social media and customer communication. Emphasis was placed on visual consistency, legibility, and warmth to support brand recognition across platforms. 

Scope:
Brand identity · Logo design · Promotional graphics · Social media assets · Print-ready materials

Tools:
Canva · Procreate · Affinity 

Designed and marketed my own small creative business, producing a range of promotional materials including Instagram carousels, digital flyers, and branded visuals. This ongoing project demonstrates self-directed brand strategy, platform-specific design, and real-world marketing application across social and digital channels.

Focus Areas:
Social media design · Promotional graphics · Brand consistency · Content layout & hierarchy · Product Design

Tools:
Canva · Procreate · Affinity