SEO explains the work you can do to try to maximize how much your website appears when someone types a search query into Google or another search engine. You may have used the word 'SEO' or 'Search Engine Optimization.'
You are probably eager to learn how you can increase the frequency of your website appearing in the search results. But we first need to understand how a search engine functions before we dive into SEO.
Explanate Google Search
To locate, grasp and present your website to search users, let's recap the journey Google goes through to collect information from hundreds of billions of web pages.
Phase 1: To crawl
The word used for how Google finds new knowledge to add to its catalog is crawling. Typically, following links from one website to another is the way Google discovers a new website.
Let's say you have a website where cupcakes are sold. Google knows that this website exists after the website has been browsed.
Stage 2: Indexing of the
When your website has been found by Google, it analyzes the material on your page and organizes it in Google's knowledge library. Indexing is called this.
One thing you should do when it comes to SEO is to make it easier for Google to understand your page's content. In future lessons, we will explore how to do this, or if you're feeling ready, you can explore the SEO Starter guide.
Let's go back to your cupcake website's case. Google not only recognizes that the website operates once the website has been indexed, but it has scanned at the product pages on your site and acknowledges that you are offering 10 different styles of cupcakes, including gluten-free cupcakes.
Stage 3: Classification
When a user types something into a search box, Google looks to find out which web pages are most important to the user through its vast library of content. In order to present the most useful results first, in addition to the words they searched, Google could consider variables such as the location and language of the user, for example. Ranking is called this method.
This means that if someone types "gluten-free cupcakes" into a search box and they are located in your hometown, they are more likely to see your website in the results, while your company will probably not be seen by someone typing the same search from a different country.
Organic outcomes vs Ads
As you continue to learn about search and SEO, another significant word you can hear is "organic." Organic means that the search results appear in order of importance to what the user typed in the search box. Businesses do not pay for or impact organic search results. They are completely different and isolated from other slots that can be paid for by companies on the search results list. Those are called Advertisements and, as they appear, you can see them labelled as Ads. Google ads does not have any effect on the presence of your site in our search results.
Now you know the basics of how it operates with Google Search:
Google scans the site for new content by crawling
Google indexes the material and knows it.
Google provides search users with the most appropriate material
To include or rate sites in its organic search results, Google never accepts cash. A good first step to reaching more people through Google Search is to make it easier for search engines to crawl, index and understand your content.
Here are the some examples of Google Search Engine Links: