WiFi Benefits That can Create a Competitive Advantage

Nowadays, everyone wants unlimited wireless Internet for their business. The benefits of WiFi are critical to many small businesses. As a small-scale business owner, one of your main goals is to provide the best possible experience for your customers.

You know this is critical to your success. Meeting and exceeding customer needs sets you apart from your competitors and makes your business distinctive. As an employer, you desire your employees to be fertile. You want them to have all the tools they need to do their jobs as well as possible. And you want them to do it in the shortest possible time.

Providing fast, reliable WiFi to your employees and customers will meet all of these needs and create a ruthless advantage for your small business. Consider these four key benefits of WiFi for your business to provide more excellent value to your visitors.

1. Increase customer satisfaction

Customers see WiFi access at your business as a necessity. It has changed from a perk to an expectation. Especially in the hospitality industry, the lack of WiFi access in hotels is a significant barrier to business. For service providers with wait times (e.g., auto mechanics) or other businesses with appointments (e.g., doctors' offices, hair salons, and law firms), WiFi makes wait times seem shorter and even helps your customers feel more comfortable with unexpected delays.

Customers can learn more about products in the store, making them feel more confident in their purchasing decisions.

In addition, customer WiFi gives you new opportunities for branding and marketing. You can set up a dedicated customer portal to offer coupons, news, customized recommendations, loyalty rewards, and more. Along the way, you can collect email addresses and data from your customers to help you make better decisions.

Helpful

In-store wireless Internet access is crucial because it meets a common customer expectation. And because it helps you connect with your customers, promote your brand, and engage directly with them.

An app that offers benefits to customers, such as a map to the products they're interested in, location-based coupons, or recommendations, can lead to a more personalized, meaningful customer experience.

As Matt Allpress notes in "The Connected Customer Is Always Right," WiFi also gives customers the ability to post pictures or testimonials to their social networks.

You get "free advertising for your business on various social media" and social proof that can influence potential customers' future decision-making.

Securing your customer-facing wireless connection has never been easier. Set up separate access for customers with a service set identifier (SSID) access point, and you're well on your way to offering great Wi-Fi while protecting your business data.

2. promotion of productivity

Good WiFi is all about boosting productivity. Cloud-based applications allow you to work from virtually anywhere and collaborate with partners around the world.

The cloud allows you to securely back up your data so you can still access it from anywhere, no matter what. These all tools can consolidate and streamline your workflow and because they run over the Internet.

Another option is to upgrade your phone system using WiFi. With Voice over IP (VoIP) and other Internet-based communications technologies, you can effortlessly route and redirect calls, even when a key member of your team is away.

They scale easily as you grow or use them to take advantage of a distributed team. If something goes wrong, they provide a high level of superfluity to keep you connect to your customers.

Business-category WiFi is the backbone of all these technologies. That's so you need a solid network to support them.

3. increase employee satisfaction

One of the best ways to remain employees motivated and engaged is to empower them to succeed. You want your team to sense as you care about them. And if you've ever stared at a loading screen.

You know what a contrast a good WiFi connection makes to your productivity (and mood). You want to get your work done, not just sit around waiting to even get started. Help your workers get their work done better (with less frustration) with a fast and reliable WiFi connection.

A wireless network also gives your team the ability to find the best workplace, whether it's a quiet room down the hall or the bustling coffee shop next door.

By giving each employee the ability to find an environment that works best for them at a given time (and with cloud-based collaboration tools, that environment can be their own home), you increase productivity and employee satisfaction.

4. Improved profits

All of the above business benefits go hand-in-hand with WiFi. You don't need expensive equipment or hours of setup to benefit from a great business network. Business WiFi is a smart investment that pays for itself quickly.

Choose a WiFi provider and reap the benefits of Wifi in your business.

Are you convinced that the benefits of WiFi can give your business a competitive edge? Below are some questions to consider to determine your usage needs.

• What is your budget for Internet access?

• What is your current internet setup?

• Do you offer access to your customers, or is WiFi only for your employees?

• How many users are likely to use the wireless Internet at any one time?

• Will other non-computer devices, such as a phone system, be connected to the WiFi?

• Will you need email accounts, protection, and related protection?

The answers to these questions will help your supplier meet your needs as effectively as possible.