Core themes: My research examines how digital communication shapes politics, public discourse, and emerging technologies. A central focus of my work is the study of digital publics: how communication emerges, circulates, and gains influence across and beyond social media environments, and how these dynamics shape political conflict, societal legitimacy, and innovation governance.
Methods: My work relies on computational social science approaches to analyse large-scale digital communication. These include:
Social media analytics
Natural Language Processing (NLP), including stance detection, sentiment analysis, toxicity and hate speech classification, and dictionary-based approaches
Topic modelling
Network analysis of communication and interaction structures
Statistical modelling and survey analysis
A first line of research examines how emerging technologies are interpreted, debated, and legitimised in digital public spheres. Technological innovation is not only a technical process but also a communicative and political process of meaning-making. This research therefore investigates:
How emerging technologies (e.g., quantum technologies) are discussed across public discourse, organisational communication, and policy debates
How narratives surrounding emerging technologies shape elite coordination, public legitimacy, and technology adoption and diffusion
How digital communication data can function as early indicators of coordination, fragmentation, and societal stabilisation within emerging innovation ecosystems
This work forms the core of the CSSInnoRadar project, which develops computational approaches to map technology narratives across digital publics and innovation ecosystems.
A second line of research investigates how political actors use digital platforms during election campaigns and how these communication dynamics shape political competition. This work focuses on:
Monitoring and analysing electoral campaigns across platforms such as X, YouTube, TikTok, Facebook, and Instagram
Issue competition and agenda-setting in digital campaigning
Strategic communication by political actors, including negative campaigning
Interactions between political actors and citizens on social media
Another line of research examines how political discourse evolves within digital publics and how online communication environments shape participation, representation, and conflict. Key topics include:
The evolution, politicisation, and radicalisation of digital discourse during periods of polycrisis
Echo chambers, ideological clustering, and polarisation on social media
Dynamics of intra-party conflict and public deviations from party lines
The rise of radical and populist actors as digital frontrunners in political communication
A further line of research explores how political, economic, and technological elites shape digital discourse and influence public debate. This includes:
Ideological positioning and worldviews of political and economic elites
Communication strategies of influential actors in digital environments
Power asymmetries within digital communication infrastructures
Elite coordination and agenda leadership within digital publics